YouTube is perhaps the greatest platform to share video content. It emerged in 2005 and became increasingly popular in the next five years. Now, it has billions of people watching and streaming videos on it every single day. And, when we talk about streaming videos, it is the largest video streaming domain in the world. Moreover, people seem to stream more videos on YouTube than they do on Facebook. When you upload a video on YouTube and it becomes successful, you can make a lot of money by selling ads on your website or through Google AdSense.
However, YouTube is not like any other platform that is out there. It has its unique needs and ways that you have to be taken care of. When you build a YouTube channel, it is important that your videos are YouTube SEO-friendly and have great quality. And, when you enable the Autoplay feature on your videos, you are going to be getting a lot of views from people who will just skip over your video if they do not like it.
With this YouTube SEO guide, you will learn about how to rank your videos on the first page of YouTube. You will also learn about creating a YouTube channel, and how you can get more subscribers to your channel. Before jumping into this brief YouTube guide with tips and tricks. Let us make absolutely certain that no amount of SEO can ever beat good quality content that is consistent and a YouTuber that is engaging in every way possible. Good SEO is really just the way someone with these qualities can get the results they truly deserve. With that in mind, let’s get into the guide.
What is SEO?
SEO stands for Search Engine Optimization, and it refers to the process of optimizing your website or videos so that you can get greater visibility from search engines. For example, if you are uploading a video on how to make a baby crib, then the search engine would show this video where people start looking for baby cribs in their search results. In order to use the keyword feature effectively, it is important that you know what works best on the YouTube platform.
What Makes YouTube SEO important?
YouTube SEO is important if you are uploading videos on YouTube because if your videos cannot be found easily, there is no way that people will come to your channel and subscribe to it. If they do not subscribe or like your videos, they will go back to the search engine results and start looking for some other video that they like. You need to make sure that your channel stays alive as long as possible so you can build a strong fan base on it and make money out of it.
There are a lot of people out there who just search randomly when they want to find a video on YouTube. So, if your videos have the right keywords, then you can get a lot of views in these situations. But, if your videos are not targeted well enough and people are not able to find them when they search, then there is no way you can gain any traction. With the help of SEO on YouTube, you will be able to rank higher and make more money out of your channel. Here are some tips to improve your SEO on YouTube and gain higher rankings.
As mentioned earlier, Keywords can really make or break a video upload. You must choose your keywords wisely in order to even appear on the search after someone types it down in the search bar. There are potentially thousands of videos about so many topics that most of these videos just get slid away to the 2nd, 3rd, even 5th or 6th page on YouTube. Do you really think people are going to look so far when their answers may already be available on the very first page they come across?
The answer is, of course, a strong resounding no. This makes it incredibly vital to choose your keywords in a way that they always put your video high in rankings and visible on the very first page of YouTube’s specific search as soon and for as long as possible. This will make your video much more visible and hence, much more likely to be clicked on.
Don’t know much about keywords? Don’t worry, there are solutions for everything. Websites like Google Adsense Keyword planner, Wordstream Free Keyword Tool, and so many more are available. Simply use this intelligent software to study trends on YouTube and choose the best keyword for you.
Try to keep the keyword in the title itself. If you’re making a video about playing music, make it absolutely clear that it’s a video about playing music in the video title. Elusive or irrelevant titles won’t really bring any goodwill or traction to your channel in the long run. This becomes very important because of the search option. Also, it’s key to recognize your audience. Don’t just randomly make videos if you’re looking at this professionally, instead find your target audience. Are they film enthusiasts? Conspiracy theorists? Draw in people who have similar interests.
This can help in building a well-off community on YouTube which would be loyal and interested in the work that you do. Once you do this, your subscriber base will also slowly take off. As you know, it is the norm to ask people to subscribe and ring the bell notification on YouTube. Once you’ve got people to do that, your YouTube channel can be on a flight path with a great journey ahead of them.
YouTube has a File Name system that names the video file whatever you name it. Keep your keyword included in the file name as well. And do it before you upload the video as it is vital for it to be there on time. Updating it, later on, won’t really be of any help since the video would already be up and ranked probably among some of the lower-ranking ones.
Keeping the keyword in the video file can really turn things around in terms of how the video performs overall.
The Description field is an important F6 feature on YouTube. This one is so vital that you need to focus on what you put in the description field. Try not to overdo it but don’t just write any random thing, because this is a chance for you to be read once people scroll down their search results and see your video entries. The video description should be written in a way that connects with the keywords that are used in it.
By doing this, it will also help search engines automatically determine which video fits into the criteria of what they have set for its description field. This is what you have to look for when choosing which keywords to use as descriptions. Just make sure that this description, which makes it look like it’s doing what it’s meant to do and matches with the keywords being used in the video title, will help your video stand out from all the rest.
Here comes another crucial part of your work. You need to choose the tags just right to make them popular and stand out in search results. To actually rank higher on YouTube, you need to target a relevant audience. You can really go for anything you want. But, here are some of the most common and popular tag types:
For example, if you are uploading a video about math tricks for kids, feel free to use the tags like “kids”, “learning”, “children”, or even “teach children”. Using these tags can really help in getting people to find your channel and watch your videos.
It is important to remember that you do not have to put any keyword at all in a tag because they are meant to be seen by anyone who is viewing YouTube videos at all. Tags are crucial not just to the channel, but they also play a critical role in ranking videos.
These tags should be put very judiciously and with great care because they can make or break your video’s search ranking potential. They also help with google searches!
You must be wondering what geotagging is all about in the list of things that you have to do when making a video on YouTube. This is another vital feature that you really need to consider if you want your video to get ranked well on YouTube. A lot of people wonder why the role of Geotagging comes into play and what exactly it does for a channel when someone views it. It’s simple really.
Geotags are tiny little pieces of information that can be placed at the beginning and end of each new video wherever it happens on YouTube and Google Maps works very easily with this feature called Geocoding which can help in tracking videos to their exact geographical location on Earth. Geotagging a video is a very simple process that can be done with the help of third-party applications such as Google Maps.
To geotag a video, you will have to load the application on your computer and then you will have to upload your video with it. The application will then automatically geotag the video with the geographical coordinates of where it is actually being uploaded. This simple step can really help in helping YouTube and Google Maps track your videos better, which would ultimately increase the quality and ranking of your videos on search results. It can also be used to follow people who are watching these videos which makes it easier for you to interact with them through comments or likes.
Optimizing Your Video
This is a vital step to take before you upload a new video on YouTube as it can really improve your channel’s ranking. Having good optimization standards is an essential factor and it can really impact your ranking too. And the first thing that you need to consider is video compression. This is something that is normally recommended for all videos before uploading.
You need to make sure that you use the best quality for your videos and for this, HDCAM or AVC would be perfect for this one. Adaptive bit rate with HDS can also be used for HDCAM and AVC format recordings, but only if the file size doesn’t exceed 60MB and 20MB respectively (AVI). To save you the trouble, there is an online application that can be used to compress and optimize your video, which is called “ Compress My Videos ”.
This website does all the hard work for you and lets you upload the videos from your computer in exchange for you giving it access to those videos. The site will then take up to 5 minutes to optimize your videos then once it’s done, it will let you download them so that you can share them on YouTube. It supports a wide variety of formats like WMV, AVI, MP4, FLV, MOV, MP3, and many more.
Making More than One Video
It is a well-known fact that people tend to love watching videos more than reading text. And this fact can really help you in making your video more popular as there are no limitations when it comes to the number of videos you can upload on YouTube. But, this also means that if you have created a lot of videos, it can be difficult for your channel to rank on search results. This is where “Team” comes into play.
If you have made more than one video, by using the Team feature, you will be able to do this easily in one go. Moreover, this also highlights how consistency can help your channel grow. If you upload three videos in one month and then nothing the next then four videos the next month, even if they have excellent quality, your channel won’t do as well. While trying to grow on social media, consistency is really important for a content creator.
Also, keep the autoplay feature on as well as have in-video suggestion links to your own videos that can lead viewers to other videos on your channel. This will help drive traffic around your channel and get views on more than just one video.
Add Subtitles and A Great Thumbnail
The first thing that people see on any video is its thumbnail. This thumbnail is a very important aspect of your video that should be used very judiciously and with great care. Most of the time, you will use the thumbnail to judge whether or not you want to watch the video. Just looking at a video with poor quality can really discourage people from watching it and in turn decrease your ranking as well.
Adding subtitles to your videos might sound like a difficult task, but it isn’t. Adding subtitles to your videos is one of the easiest things to do on YouTube and even though it won’t get enough traffic for you directly, it can help tremendously when it comes to ranking your videos. You can add subtitles to your YouTube videos while uploading them with the best subtitle tool on your computer. This will help keep your video relevant, which is really important when it comes to ranking on search results.
This will also help people who do not speak English very well and this will influence how they view your videos even though they don’t understand the language very well. Make sure that you have created a thumbnail that allures watchers to scroll down and check out your video as well. You might want to leverage the power of high-quality images and use big image files with a resolution of at least 1280×720 pixels.
And finally, use relevant hashtags under your video and in your description. Hashtags section types of content on the internet and the same goes for YouTube. Making sure to include the right and specific hashtags on your video can make a huge difference.
This step will help you with getting featured in the related section under videos that have been tagged similarly or cover similar subjects as your video. Do not use more than around 4 hashtags on YouTube as these many are usually enough for your video to go around. And just like keywords, use hashtags wisely too.
You must know that YouTube allows new and emerging channels to monetize their videos. This has led to a mass influx of both new and established channels looking to make a profit from their content creation.
In the past, the concept of video marketing was alien to many companies and individuals. This is because it required a certain amount of skill and expertise. Now, modern technology has brought about so much that is provided online at such a low cost. These sites can be used for so many things that their popularity grew, their growth rate has been steady since the inception of YouTube.
But things have changed and are ever evolving. SEO has been around for a long time, it has been around since the inception of Google and it’s a never ending innovation. Even with YouTube, SEO proves to be something that can make or break the success of any content creator and their hard work. This makes it very vital for anyone and everyone looking to create content on YouTube to look through all the SEO tips available to make it out as a successful YouTuber. Be a master of the algorithm with the right SEO knowledge!
The task of ranking your videos can be frustrating. Especially when you have spent so much time compiling everything for the video, creating great content, and marketing it on various social media platforms to get the maximum amount of views, but it doesn’t work out as planned.
This is where YouTube ranking factors come into play. This can be done by following the tips listed above. By using several different ranking factors together, you will find that your channel will start climbing up the search results ladder little by little every week.