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    10 Best Twitter Analytics Tools for Brand Marketing Plans

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    Focused efforts can often bring about effective changes more efficiently because you are not wasting time doing things that do nothing to move you towards your goals. That’s what Twitter analytics tools help Twitter users achieve.

    Using these tools you can get quality Twitter analytics that can tell you a lot about the performance of your tweets and your profile while at the same time giving insights into what’s working and what’s not. You get quality audience insights that can be used to deliver content people want to engage with. So, if you are looking for some nice Twitter analytics tools you have come to the right place.

    Top Twitter Analytics Tools:

    Twitter Analytics

    Twitter Analytics - twitter analytics tools

    The first place you should go to if you are looking to check your Twitter analytics is Twitter itself. Most social media platforms provide their users with an in-house analytics tool. Instagram has insights, Facebook has insights, YouTube has YouTube studio for analytics etc.

    Similarly, Twitter also provides all its users with a free tool. If you are looking for free Twitter analytics then you should definitely use this. Though there are paid tools that can provide more flexibility and much more in-depth analysis, for many users the metrics and the information provided by Twitter are often good enough. There are some nice features of the tool that you can look at.

    Features

    • The tool provides a 28-day summary to its users. So, how your Twitter profile and your tweets performed over the last 28 days are shown in this section. It provides a great overview of how well everything is growing. You get to see follower growth, impressions, number of tweets, number of profile visits etc.
    • The tool also has a couple of sections for specific data. For example, if you just want to look at some metrics related to only your tweets then go to the tweets section. Here the users can see the tweets that have performed the best.
    • One of the best ways to improve your presence on Twitter or any other social media platform is to understand your audience and give them the content they are looking for. You can know about your audience in the audience section of the tool.

    Pricing

    This is a completely free tool. If you are on Twitter for some time you can check out the analytics for your Twitter profile and tweets easily.

    Hootsuite

    Hootsuite - twitter analytics tools

    One of the most popular names when it comes to digital and social media marketing is Hootsuite. This is a company that has made its mark on the internet by providing quality articles and services related to social media marketing and promotion.

    If you are looking for quality tools for Twitter analytics then one obvious option is to choose one of the best Twitter analytics tools out there viz. Hootsuite. Many businesses, brands and individuals have used Hootsuite to keep a tab on their Twitter performance. This is a great tool for anyone looking for something that can help with Twitter management and reporting.

    Features

    • This is a free tool that anyone can use as long as they are using it to manage less than 5 profiles. Some features are limited as well in the free package. So, if you are looking for a tool that can somewhat provide free Twitter analytics then check it out.
    • The tool can be used for a bunch of stuff. For example, one can start marketing campaigns using a tool that can help with promotion. This tool can also be used to schedule posts ahead of time.
    • Hootsuite allows you to customize and look at the type of data that is important to you. It is flexible to use. That means you choose the type of metrics and data points that you want the tool to report when it comes to your Twitter performance.

    Pricing

    Hootsuite is a freemium tool. This means that there are some features of the tool that can be used for free as long as you are trying to manage less than 5 accounts which is good for smaller creators. The premium packages start at $49 per month.

    Sprout Social

    Sprout Social - twitter analytics tools

    Coming up next is Sprout Social which is another big name in the social media and digital marketing industry. It provides many useful services that can help with social media marketing and promotion. The blogs and articles posted on the Sprout Social website are also quite helpful.

    If you want guides, facts, and tutorials on how to get better at growing on Twitter or any other social media platforms you should definitely check them out. In addition to providing quality analytics tools, Sprout Social also provides services that can help with Twitter publishing and management. So, if you are looking to keep tabs on your Twitter growth and performance you can check out Sprout Social.

    Features

    • A good analytics tool can make it easy for users to look at the key performance indicators and metrics and understand what’s working and what’s not. This is one of the reasons why people are using Sprout Social as they report everything comprehensively.
    • You can get metrics and information about Hashtags’ performance, link clicks, reach etc. So, if you are looking for a tool that can provide Twitter hashtag analytics you can try this one out.
    • If you have the packages for premium analytics you get more customization and flexibility when it comes to the reporting. You can ensure that the reports are providing the kind of data and info you want to know about your performance.
    • You can even go deeper and start looking at the analytics for each tweet.

    Pricing

    There is a 30-day trial period for the Sprout Social tool. The starting package costs $89 per user per month. It is billed annually. You get all the essential tools for getting started.

    Brandwatch Consumer Research

    Brandwatch Consumer Research

    Another tool that people can use if they want to keep tabs on their Twitter performance is Brandwatch Consumer Research. Brandwatch claims that this tool is the world’s most powerful consumer research tool.

    Though it is hard to verify the claim, you can take a look at the services and features of the tool to understand that it is not completely unfounded. This tool provides a variety of different features that can be helpful in not only understanding how well you are doing on Twitter but also in providing different suggestions and help with topics for future content.

    Features

    • One of the reasons why the Brandwatch Consumer Research tool is so good is because of the volume of consumer data it keeps tabs on. Users can get quality insights using the tool that can dig into millions of sources and trillions of posts.
    • It is often easy to miss various insights and info if you are doing it manually or with a less performant tool. Brandwatch has created a powerful AI algorithm that has been developed for over 15 years. It gives a lot of different insights that will be impactful.
    • If you have any questions or are still not sure how the tool can help you or your brand, you should book a demo with the Brandwatch team. They will show you how the tool can help you in growing on the platform.

    Pricing

    There is no direct plan or package provided by Brandwatch publicly. After you book a meeting for a demo the company will provide you with the rates for the tool depending on your needs.

    TweepsMap

    TweepsMap

    TweepsMap is a tool that has been specifically designed to provide quality analytics to Twitter users. It helps with Twitter analytics and management and has a bunch of cool features that can make it easier to understand how good your Twitter strategy is performing.

    The tool has powerful algorithms working behind the scenes to accumulate all the various data relevant to your Twitter profile and then provide quality stats and insights that can make it easier for you to gauge your performance. It helps influencers and brands understand their audience on Twitter which is very important.

    Features

    • One of the reasons people use analytics tools is because manual work takes a lot of time and you can only do so much on your own. TweepsMap provides quality algorithms that do the work for you and provides you with comprehensive and straightforward actionable analytics saving you a bunch of time.
    • You can get deeper insights on trending topics using this tool. For example, one of the features of the tool provides users with topics that are trending among their Twitter followers and groups them by location as well.
    • The company also provides a chart detailing the best times to tweet. Now, this is not a general chart but rather it is created specifically for your account ensuring that your tweet gets the most engagement.

    Pricing

    There are several plans provided by TweepsMap. You can check them here. The starter plan costs $7 per month and it is billed annually. If you want to go via the monthly billing route the cost becomes $14 per month.

    Buffer

    Buffer - twitter analytics tools

    Buffer is a tool that many uses for scheduling posts for social media platforms but the company also provides a tool that can be used for quality analytics. So, if you just want something that can help you with Twitter analytics you should take a look at Buffer and check out the features and services it offers its users.

    Many Twitter users use Buffer to analyze their Twitter performance. You can take a look at how much attention your profile is getting and get an overview of what’s working and what’s not. Let’s take a look at some of the features of the tool.

    Features

    • One of the best ways to get more engagement on Twitter is to figure out the best times to post your tweets so that it gets the most visibility. Buffer can help you with it. The stats that it provides can be used to understand when to upload your tweets.
    • Many times people end up spending time on what’s not working rather than focusing their efforts on things that will most likely give them good results. Using this tool you can easily rank your most performing tweets and figure out what’s working for your audience.
    • If you want more analytics like metrics and stats on the number of impressions, follower growth, clicks etc. then there’s a section for that as well. Not that detailed, but it does get the job done.

    Pricing

    There is a free plan but you only get limited features. If you pick the essentials plan which is the starter plan for the tool then the rate is $5 per month.

    Keyhole

    Keyhole - twitter analytics tools

    Keyhole is a tool that can be used to get quality metrics, indicators and stats that can be useful for anyone looking for Twitter analytics. To ensure that you make better decisions that actually help you grow on social media you have to base your decisions and thought processes on data and stats.

    Keyhole aims to provide all these to its users so that they are better informed while making decisions or choices related to their social media marketing and promotion. If you are looking for a Twitter hashtag analytics tool then look no further because Keyhole claims to be the best company that provides quality hashtag analytics.

    Features

    • Using this tool you get accurate metrics and real-time data. The company uses the firehose API which is officially provided by Twitter which leads to the aforementioned accurate data and results.
    • This tool is great for hashtag research as well. You can search for hashtags and you get all kinds of data on how many people are using these hashtags, what are they using them for and who are they.
    • Get all the basic analytics data like impressions, reach, etc. You can create custom reports as well to focus on the data and info that you care about. This makes it easier to narrow down the metrics that you want to follow.
    • All the reports and data can be easily exported to portable formats making it easier to add to presentations or share across the organization.

    Pricing

    There is no direct pricing plan or any static packages. You can provide your information here and the company will get back to you with a custom price tag.

    FollowerWonk

    FollowerWonk - twitter analytics tools

    FollowerWonk is a good tool to use for Twitter analytics. Many social media managers use this tool as it provides them with quality insights. It has a few good features that can be quite useful in understanding how your growth on Twitter is going and what efforts you can make to improve it. The tool has paid packages but you can use it for free as well. Let’s take a look at the various features of FollowerWonk.

    Features

    • This tool can be used by brands and businesses to find quality profiles to target. You can search for any Twitter profile and get various information about the profile. The tool also helps users compare different bios making it easier to find the right influencers.
    • The tool can help users analyze their own profiles. You can figure out who your audience is using this tool. Find out who your audience is following or interested in. Then you can make a comparison between you and your competitors and peers.
    • You can use this tool to find out what’s working best for your profile and what’s not.

    Pricing

    The tool can be used for free in a limited capacity but to enjoy more features you have to subscribe to a paid plan. The starting plan costs $29 per month.

    Twitonomy

    Twitonomy - twitter analytics tools

    Twitonomy is a tool that provides quality Twitter analytics. This tool is for Twitter users that need a robust tool that can provide them with all kinds of metrics and stats that can help with their Twitter performance. Twitonomy just provides its users with straightforward information.

    You just search for whatever tweet or whoever’s profile and the tool will provide you with all kinds of analytics. This tool has everything to do with Twitter analytics. Just visit the site and you will find that the tool provides a bunch of cool features. Let’s take a look at some of them.

    Features

    • You can search for tweets and profiles and get back visual analytics on them. All the analytics contain detailed data and info.
    • You can easily get in-depth insights on all the profiles that you follow or the profiles of your followers. The tool also provides actionable insights into your followers. Know what they like and then deliver.
    • The to can be used on either your desktop or even your phone. So, access it whenever you want wherever you want.
    • You get search analytics on keywords and hashtags to understand what’s trending. All the reports can be easily exported to portable formats.
    • You can download the app from Google Play or the App Store.

    Pricing

    The app can be used for free but more features are available in the premium version which starts at $19 per month.

    Tweepi

    Tweepi

    Tweepi is a tool that can help people to grow on Twitter and get more followers quickly. Many people use this tool to get insights into their audiences and to understand what they are doing right and which ideas or concepts they should ditch. The main idea behind the tool is to save your time in figuring out what actions to take to get the results you want.

    Features

    • The tool provides quality data and insights into your followers and audiences. It is easier to find users that can vibe with you. Just use keywords and niches to find like-minded users.
    • The tool can be used for automatic clean up of your profile by getting rid of low-quality and inactive followers.

    Pricing

    The starting package costs $12.99 per month or $10.75 per month if billed annually.

    How to Check Twitter Analytics?

    In this section, we will be giving an overview of how one can check their Twitter analytics using Twitter’s in-built analytics tool.

    • To get started you have to first visit http://analytics.twitter.com/. Just click on the link or go to the profile sidebar and click on more. You will find the analytics option there.
    • If you are visiting the analytics tool page for the first time you need to set up your dashboard before everything starts working. You can click on get started to see the dashboard.
    • To see analytics for any tweet you have to click on the three vertical-bar like icons that appear at the bottom right of the tweet.

    Let’s take a look at some of the popular metrics.

    • Profile Visits

    The 28-day summary that Twitter provides you has profile visits as one of the metrics. It tells you whether the number of users visiting your profile has gone up or down.

    • Mentions

    This metric provides the data about your @mentions. This indicates how many people have talked about you or your brand.

    • Tweet Impressions

    If you visit the tweet section of the analytics you will find the performance of your tweets including the tweet Impressions which shows how many people have seen your tweets.

    • Tweet Engagements and Engagement Rate

    Knowing how much engagement your tweets are getting and the engagement rate can tell you how well you are doing overall.

    • Top Tweets

    Top Tweets is a section where your best-performing tweets are shown. This helps identify what’s working and what’s not i.e. what is your audience responding to the most.

    Conclusion:

    These are some of the best Twitter analytics tools out there. Take some time to research each of these. We have provided the websites for all the tools so just visit them and check out the features for yourself. The pricing information of all the tools has been provided so you can choose to test the ones that are within your budget.

    Most of the tools have a free trial period or a free plan. You can try them out first before subscribing to them. We hope you found our list useful in finding some nice tools to help with your Twitter analytics. We wish you all the best.

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