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    15 Best Social Media Platforms Everyone Should go Through

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    Today, there are plenty of social media platforms in the market to choose from. We are sure that out of all the options available, you must already be aware of the most popular ones. But, we are not so sure whether you know which platform is the right fit for you and your business. 

    It is crucial as well as tough to decide which platform would be the best to invest your time, efforts, and money. Firstly, it’s crucial because, without the right choice of platforms, you won’t be able to achieve any of your social media goals. Secondly, it’s tough because the choice not just depends on the popularity or audience size of the platforms. 

    The choice of social media users these days regarding platforms keeps growing and shifting from time to time. As a result, the social media world is very dynamic. For example, a few years back, Facebook was the number one place for advertisements and was preferred by audiences of all age groups. But today, the scenario is different. It is favored by users of an older age group. Whereas users of younger age groups or the Gen Zs and millennials have migrated to platforms like Instagram and TikTok.

    To help you decide which platforms would be the right for you and your business this year, we’ve researched and compiled the top social media platforms in a list. You might be familiar with some and might not be with others. We recommend reading through this list to learn more about each of the platforms in detail. 

    Top Social Media Platforms:

    Facebook

    facebook - social media platforms

    With 2.9 billion monthly active users (MAUs), Facebook is the undisputed heavyweight champion of all social media platforms. Facebook is one of the oldest platforms in the social media world. It not only changed the way people communicated with each other but also showed the world the true potential of the internet.

    Since its launch in 2004, Facebook has kept on growing. Since its initial months, Facebook had just 1 million users and in only eight years, it reached a billion users. As of now, Facebook boasts over 2.9 billion monthly active users, which is still growing. Roughly 500,000 new users join the platform every day. If we sum up all these figures, nearly 36.7% of the world’s total population is on the platform. 

    As a result, more than 200 million businesses and more than 7 million advertisers choose Facebook over other options. Text, images, video content, or stories, all content formats work great on the platform. Hence, it becomes quite easy to get started on the platform.

    YouTube

    youtube - social media platforms

    Next up, we have YouTube, the second-largest social media platform out there. Not only this, but YouTube also is the second most visited search engine in the world, right behind Google, its parent company. 

    Launched in 2005, the platform has grown massively and still not showing any sign of stopping. Today, the platform record nearly 2.6 billion monthly active users every month. 

    YouTube content is enjoyed by everyone regardless of whether or not one is a registered user. It also acts as a great source of income for millions of people worldwide. All these make it the ultimate hub of nearly all influencers, creators, artists, brands, celebrities, and others in the world. Hence, YouTube isn’t going anywhere and is also one of the safest bets out there to invest your time, effort, and money.

    WhatsApp

    whatsapp - social media platforms

    WhatsApp Messenger or simply WhatsApp is one the biggest social media platforms with a user base of over 2.0 billion monthly active users. It was founded in 2009 by two former Yahoo! Employees. Initially, it was introduced aiming to only show “statuses” next to the names of each entry in a user’s address book.

    Slowly, with its rising popularity and growth, people started using it as a medium to interact with each other. Soon, people started using it for business. WhatsApp has grown to such an extent that today, it’s used by people in over 180 countries. 

    Facebook Messenger

    Facebook messenger - social media platforms

    The platform initially used to be a feature within Facebook. It was known as the “Facebook Chat”. It was first launched into the Facebook environment as a simple IM feature. Later in 2011, seeing its growing demand and popularity, Facebook overhauled the feature and rebranded it as “Facebook Messenger”.

    Facebook introduced Messenger as a standalone app with expanded features. Facebook Messenger presented businesses with a myriad of new ways to engage and connect with their potential customers. It is no surprise that over 40 million active businesses uses Messenger these days to advertise, create chatbots, send newsletters, and more. The platform has an overall 1.4 billion users in total.

    Instagram

    Instagram - social media platforms

    Instagram, the photo and video sharing platform is the home to all influencers, brands, bloggers, small business owners, and almost everyone else in the world. Users get to share content on the platform in a variety of formats such as post videos, stories, reels, live videos, and IGTV for longer-form videos. 

    Instagram has topped well over 1 billion monthly active users. Today, it is among the most popular social media sites for audiences belonging to young age groups. You should prioritize Instagram especially if your target audience comprises users under the age of 40. You can also keep it a priority if you are into a lifestyle, eCommerce, or photography business. Hence, Instagram is a platform that can’t be ignored.

    Weixin / WeChat

    wechat - social media platforms

    If your target audience mainly comprises social media users in China and Asia, then this is the best platform for you. It is the most popular social media platform in China. Also, it is one of the top social media platforms in many parts of Asia.

    Initially, WeChat was introduced as just a messaging app. But with time, it evolved into an all-in-one platform offering a wide range of functions. Sending text messages, video calls, online shopping, paying bills, playing video games, and more, one can rely on WeChat for almost everything. Now, you know why this platform has such a high position on our list.

    Twitter

    Twitter - social media platforms

    Twitter is one of the biggest social media platforms out there with more than 300 million active users. We’re sure you must be well aware of this platform. The popularity of this platform is high amongst users between the ages of 35 and 65. It is particularly most popular in B2B verticals related to business, marketing, and politics.

    If you are looking to communicate any breaking news, make official announcements, digest bite-sized content, or communicate directly with your potential customers in real-time, there’s hardly any better option than Twitter. Although images and video contents tend to perform very well, a well-timed and witty tweet works wonders on the platform.

    TikTok

    tiktok - social media platforms

    TikTok, the video-focused social networking service burst onto the international scene in 2017. Despite being one of the new social media platforms, today, it reportedly sees over 1 billion monthly active users. It is also the most downloaded social media app in the world. The platform is giving tough competition and is expected to soon take over its rivals such as Twitter and Instagram. 

    TikTok allows users to create and share-form videos of 15 to 60 seconds long. The best part is that the app itself offers a wide range of features to create videos such as sound effects, music snippets, filters, and many more. You can find videos relating to almost all genres such as pranks, stunts, tricks, jokes, dance, entertainment, and more on the app.

    Snapchat

    snapchat - social media platforms

    Snapchat is a social media app that mainly focuses on photos and short videos. These photos and videos shared on the platform are popularly known as “Snaps”. It is Snapchat that made the vertical video format popular, which eventually proliferated on other platforms. 

    A whopping 69% of teens in the U.S. use Snapchat. So, if your target audience comprises GenZ, millennials, and most teenagers,  you should definitely consider using the app. It is less complicated than other platforms. With a little practice, you can do wonders on Snapchat, which is quite difficult on other platforms.

    LinkedIn

    linkedin - social media platforms

    The next platform on our list is LinkedIn. Whether you are looking to develop your brand, collaborate & network, discover jobs, hire employees, or reach your target audience, it is the perfect place for all.

    LinkedIn is one of the best platforms for business-to-business marketing. This is why a whopping 92 percent of B2-B marketers prefer Linkedin over all other options in the market. Also, 80 percent of B2-B SMM leads of businesses come from this platform.

    Skype

    skype

    Skype started in 2013 as an independent company, but today, it’s owned and developed by Microsoft. The app can be used to do free video calls, send audio messages, or send text messages to other users across multiple devices. It is one of the best social media apps out there for businesses and there’s a reason we say so. Skype also has a “Skype for Business” version, which comes with all the standard features as well as advanced functionality for businesses. 

    Pinterest

    pinterest

    Pinterest is one of the most popular social media sites for saving ideas and finding creative inspiration. When it comes to content niches, one can find everything on the platform such as cooking, DIY home projects, vacation ideas, interior design, business, and more. 

    The platform is often cited as a crucial part of the product discovery journey. This is because it has an audience predominantly consisting of adult women. Out of 320 million monthly active users on the platform, 80% of users are female.

    Reddit

    reddit

    Reddit is a little different from other social media sites out there, as it combines social news, web content, a forum, and a social networking hub. On Reddit, one can find dedicated forums about a particular topic. These dedicated forums are very popular on the platform and go by the name of “subreddits”. Users can post questions or content under each subreddit, which can be further voted up or down by other users. 

    This social media site can be a little bit tough and tricky for businesses. It is because Reddit users prefer community and contribution more than individuality and self-promotion. As a result, we would suggest you learn the ropes before you choose Reddit.

    Telegram

    telegram

    Telegram is a hyper-secure IM and social networking app that works across a range of devices. There are no limits on media sizes on the platform. It’s no surprise why the app has over 500 million monthly active users. 

    Telegram offers its users a very distinctive and powerful feature, which is its end-to-end encryption. It offers encryption for all activities such as chats, groups, and media shared between participants. The focus on privacy & security is one of the major reasons for its growing popularity over the years. It is no surprise that it is also the most favored app by blockchain enthusiasts and cryptocurrency traders.

    Quora

    quora

    Quora is a community-based Q&A social media platform that has content in the form of questions & answers. All the questions & answers are user-ranked based on views, votes, reviews, and shares. People use it to find information on a wide variety of topics.

    As per several reports, approximately 63% of users research a product or service before making an online purchase. There’s no better place than Quora for customers to research and for brands to advertise products and services.

    We say so because as a brand, you can create a page on Quora to spread knowledge but your brand, answer questions about your products, or services or discuss topics in your industry. Not just this, the platform also offers an ads section, which can be utilized by brands.

    Conclusion:

    In today’s digital world, it’s important to know which are the most popular social media sites out there right now. As you have already read this article, now you know exactly which platforms to go for right now. 

    Before we wrap up, we would like to make one more thing clear which almost everyone messes up. It’s not compulsory to be on every platform to achieve your goals or be successful.

    Does the platform go with your brand image? Is your target audience using that platform? Is your content suitable for the platform? How many platforms can you handle at once? – These are a few questions that you can ask yourself while choosing a platform.

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