everal things to take into consideration while developing a plan include analyzing your company’s statistics, customer behavior, and researching for social media case studies where organizations used diverse techniques to get positive outcomes. Benchmarking against your competing businesses or drawing inspiration from them is often a wise decision, though it’s interesting to look at successful tales from the leading companies around nowadays.
In this article, we’ll go through the 20 best social media case studies that thrived and aided companies to get global recognition by generating a lot of involvement from their audiences.
In 2020, most of the social media advertising will be focused on the coronavirus outbreak that has ground the globe to a halt. Netflix uses social media to aid individuals and interact with their viewers more substantially during a difficult scenario like the continuing epidemic. They started Instagram Live sessions wherein individuals can ask questions and discuss their difficulties with mental health specialists.
In the long term, interacting with consumers in such a private way is beneficial to any company, as they will remain, devoted clients, long after the crisis has gone. This is a wonderful method for increasing client loyalty and company image while also being friendly. Everyone, including your consumers, is going through a difficult period right now.
As a result, initiate meaningful dialogues with your consumers and strengthen consumer connections to build long-term loyalty. A talk program, a streaming Q&A, or even a dialogue about a social media thread might all be examples. The idea is to establish a two-way dialogue with your audience.
During this crisis, HBR employed a strategy similar to that of many other brands. They provided free access to materials that might assist people in dealing with the coronavirus outbreak. They leveraged social media to publicize this deal and drive people to their website through their social media profiles. This is an excellent technique to acquire new consumers and familiarise them with your platform.
Once they’ve signed up, the brand may persuade them to subscribe to their plans to have access to additional resources. This applies to media and publication businesses that provide paid content and is comparable to the “free trial” concept. You may, however, mimic this strategy for product-based enterprises by attracting clients with freebies and then pushing additional things to them.
The coronavirus problem has afflicted the globe since the beginning of the year, therefore many social media branding concepts for 2020 focus around it. This is another example of how businesses are responding to the crisis by employing social media marketing strategies. HBO, in this case, exploited a renowned show to entice more customers to show up for their trial version.
And, because people are remaining indoors to prevent the illness from spreading, they have had more hours to binge-watch. People have the leisure and want to test out new streaming services, hence the timing of this campaign is ideal. And the bonus of seeing a popular, star-studded performance just adds to the value of the deal.
Free trials, since we all know, frequently lead to sales as individuals become acclimated to utilizing a specific service. If you provide a product or service that you can give free trials for, make use of it to entice your followers on social media to test it out. Use sponsored marketing and hashtags to promote free trials if you want to attract individuals outside your followers.
Daniel Wellington is indeed a company that has figured out how to use user-generated content (UGC) in even their own social media activity. They often publish photos of their clients enjoying Daniel Wellington timepieces and urge them to upload more to be featured. They recently changed up their social media marketing approach by publishing photos of gorgeous places and encouraging people to identify where they were shot.
They’re still doing what they’ve always done, which is simply reposting photos captured by their customer base. They have, however, introduced a gamification aspect by turning it into an interesting prediction game. This tactic resulted in a larger level of interaction on their postings than usual, as individuals commented on the photographs with their responses.
Staying Active and #WeAccept
It was one of the companies most hit by the coronavirus outbreak, yet it’s still making progress on social media. The hotel and tourism business has felt the sting of it at a period when most nations have halted travel and transit. No one is making new reservations, and accommodations are as desolate as the roads of the countries impacted.
Despite this, Airbnb found a method to be proactive on social media while still assisting with the present issue. The United States has prohibited travel to several Muslim-majority nations. Consequently, Airbnb has the opportunity to produce a social media case study. On Facebook, Twitter, Insta, and YouTube, this effective campaign had over 87 million hits.
It found a means to keep its company functioning while simultaneously boosting its brand image by providing free or subsidized housing to COVID19 responders. The essential lesson here is not that other hotels must consider doing the same thing. Even if your professional activities have ceased, the takeaway here is to continue active on Facebook and find methods to stay relevant.
Although your operations have ceased does not imply you can’t participate on social media. Now is the greatest moment to use social media to interact with your audience and build strong consumer connections. Whenever your operations are back up and running, this will pay off.
Whenever it comes to advertising and marketing, Apple is undeniably fast and efficient. Its case studies are at the forefront of the industry. Millions of photos and videos have been uploaded on social media sites as a result of its social media case study. It demonstrates that individuals do not require additional cameras to snap photographs or movies when they carry personal iPhones with them.
Not just the general population, but even well-known artists and bands like Florence+The Machine and Selena Gomez, are fans of this promotion. Many singers have utilized an iPhone to take their video clips, and others have taken an iPhone on major worldwide performance tours.
This project has been promoted throughout all social media channels. However, because Instagram is primarily about capturing photographs and videos, hashtags are more frequent there. If you merely look through your Instagram feed, you’ll see several photos with the tag #shotoniphone, indicating that this social media campaign has gone viral.
Nowadays, live broadcasts are all the rage because they allow individuals to communicate online while practicing social distance in real life. To interact with their audiences, several firms are adopting live videos. BuzzFeed Tasty, on the other hand, went this strategy a step further by turning it into a full-fledged charity event.
They asked several singers, entertainers, and other celebs to perform live to raise donations for those afflicted by the coronavirus outbreak. Not only that, but they also marketed the event across many media and concurrently broadcast it on YouTube and Facebook. This was a one-stop-shop for live videos, cause-based branding, and cross-channel advertising.
If you haven’t already, now is a fantastic moment to commence using live videos. Choose a platform with a huge following and engage them through live videos in which you invite industry influencers and professionals.
Amazon simply responded to customers’ brand-related posts or tweets and shared them across various social media channels. For example, in the preceding example, they responded to a comment on Instagram by publishing the response in the caption. The use of comedy and cross-channel promotion are combined in this social media marketing strategy.
Moreover, when a company responds to their opinions and postings in such a visible way, it makes individuals feel special. This is a plan that any company in any sector may apply. To watch your company references and locate talks about your business, all you have to do is employ social media listening. Then, come up with humorous responses to select from them and share them on social media.
To begin, you don’t need to produce social media material from scratch because you may use user-generated content (UGC). Furthermore, it motivates more consumers to share their experiences with your company to be included on your page. Finally, it keeps your customers interested in your brand and links to it.
You may not be quite as active on Facebook as you once were. Based on your intended audience, Facebook might still be a strong medium for your social network marketing. Friends on Facebook can be from our youth, the neighborhood where we used to reside 2-3 years ago, a friend group with whom we are no longer in contact, and so on.
As we scroll down our Facebook stream, we may not feel as connected to some of our old acquaintances as we once did. Everyone, regardless of age, experiences the very same sensation occasionally now and then. In light of this, Nescafé France conducted an effective social media case study using Facebook, their most popular platform.
This is another outstanding demonstration of a promotional campaign that leverages social concerns and a strong message to pique interest and encourage participation. Gilette’s “The Best Men Can Be” ad aimed to debunk assumptions about what men “should” be like. Culture has certain assumptions on males in terms of how they should act and think.
Gilette recorded a clip for their Youtube page that defied preconceptions and demonstrated what guys are capable of. This video was also posted on Twitter, where it received millions of likes and tweets since it was something that many could connect to. The most effective social media advertisements strike a chord with their target demographic, and this video achieved just that. In this example, the target audience was guys, and the film was warmly received since it helped to overcome prejudices.
Houseparty is among the numerous sites that have grown in popularity as a result of the coronavirus outbreak, as individuals seek new ways to pass the time and interact with others. It’s a video-calling platform where consumers may play games and communicate with their friends. They just released a Fortnite trivia challenge for its subscribers in conjunction with Fortnite.
They utilized social media to issue a challenge, requiring Houseparty users to obtain 20 million correct trivia answers to receive a Fortnite award. This challenge will entice Fortnite players to perform the trivia game on the Houseparty app. In addition, because it has access to Houseparty’s audience, it promotes Fortnite.
Gamers will, of course, can participate in an entertaining trivia game and earn rewards in Fortnite. Not only does this promote either side but also this situation could be useful for your brand as well. By collaborating with a brand that is complimentary or linked to your own, you could turn this into great attainment.
Create a mutually advantageous promotion that offers you accessibility to each other’s social media following. You may also team up with other influencers in your industry to create collaborative competitions, freebies, and promotions.
#YourArmyNeedsYou – British Army
The 2019 recruiting drive for the British Army is an excellent instance of targeting the correct demographic with the right message. They planned to use their Twitter campaign to target millennials and persuade them to join the army. To accomplish so, they chose to debunk all cultural prejudices about millennials and give them a positive spin.
They would take a bad trait connected with millennials and turn it into a good trait. For instance, youngsters are known for taking a lot of selfies and have been labeled as self-obsessed, but the British Army referred to them as confident since they took so many selfies. Not only that, but they also appealed to the patriotism of these British residents, saying, Your Army Needs You, and highlighting the good attributes associated with millennials.
This ad was successful because it evoked good feelings in the target population. For this promotion, they also utilized two brand-specific hashtags: #YourArmyNeedsYou and #FindWhereYouBelong. They also included a hyperlink to their webpage in each article so that individuals may enroll in the program that best suited their needs.
VBC – Zoom
Zoom is a service that enables users to hold online meetings and video conferences from anywhere in the world. Many businesses previously utilized it for business calls, but it became even more important during the coronavirus outbreak as more individuals began working from home. At this stage, their objective was to raise brand awareness and attract as many individuals to sign up for their trial version as possible.
The Virtual Background competition introduced by Zoom achieves both objectives. Users of Zoom must share a photo or video utilizing the virtual background feature. This is a monthly competition, with three winner entrants receiving branded things as prizes each month. Because you don’t need a subscription plan to join, this is an intriguing method to attract people to test out their website and use their services.
This motivates individuals to join up for a free try-out if for no other reason than to enter the competition. You may use a similar method to encourage free trials by holding a competition or giveaway.
Humor – Moonpie and Greggs
Moonpie is indeed a cookie company that utilizes comedy to connect with its customers. The item is edible with a small number of variations. Furthermore, because new varieties aren’t released regularly, the brand doesn’t have a lot of stuff to talk about. It’s a traditional product that everyone is familiar with, and the brand’s main marketing aim is to keep their consumer interested. So, via comedy, the company discovered a new method to be engaged on social networks and stay in contact with their customers.
Another firm that thrives at utilizing comedy to increase consumer interaction on social media is Greggs. It is a well-known, huge bakery network in the United Kingdom that needs no introduction. As a result, their social media advertising aim as a renowned name is not brand recognition, but rather to preserve their brand reputation and involve their audience.
They achieve this by including comedy into their tweets, which results in high levels of interaction. As a result, it’s reasonable to conclude that this is a fantastic approach for well-established businesses that don’t have a lot of material to publish on a regular basis. Although you may not have new things to sell each week or a copywriter crew to keep your page updated, you can certainly publish a new joke every day.
#ShowUs – Dove
Dove has always made social problems a priority in its social media marketing. These are centered on women’s empowerment, inclusiveness, diversity, and shattering beauty standards, to name a few. Dove’s marketing initiatives are mostly directed towards women because they are their primary target demographic.
Dove’s most recent ad included images of women from many walks of life, each with their distinct talents and attributes. Accepting and loving everyone, regardless of who they are or how dissimilar they are from us, is the goal. This campaign aims to increase diversity acceptance and encourage consumers to be more accepting of those who are distinct from them.
The charm of this ad was that it struck a chord with women all across the world, asking them to send photos of themselves that demonstrated how they have been unique. The company amassed a database of over 5,000 images, which is continually growing. The campaign created a lot of consumer material for the brand, in addition to using a compelling social message.
#Essielove – Essie
Essie, a nail enamel company, is among the firms that have perfected the art of utilizing user-generated content for its social media pages. For a chance to be featured on Instagram, they urge their fans to post photos of themselves using Essie colors with the hashtag #essielove. This is a typical example of a company enlisting the help of its consumers to create content.
They are motivated to upload their photos because they have a chance to be featured on the brand’s official Instagram account. And, of course, the brand benefits since they receive several mentions and free material to share on social media.
Essie also announces a shade of the month, which serves as a reminder to post more images of that color. Some businesses also ask for users to mention them to be included, but hashtags are preferable since they allow you to track all of the UGC created throughout a campaign.
#ExtraShotOfPride – Starbucks
Starbucks is recognized for its attention-getting, engaging, and out-of-the-box social networking efforts. They ran a campaign in June 2019 to commemorate Pride Month and promote the LGBTQ community. They use colorful photos of individuals from the neighborhood to connect us to them as a component of their marketing.
Then they invite folks to look at their Highlights/Stories to learn about these individuals’ lives. For this campaign, they employed both Instagram photos and Stories, using eye-catching visual graphics to get users to click on them. The finest thing about this advertising was that it capitalized on people’s present social mood as they celebrated Pride Month.
People are already discussing it and sharing relevant information, so it’s a natural fit for the audience. They employed a trademarked tag #ExtraShotOfPride as well as a famous business hashtag #Pride for its postings in terms of hashtag strategy. Creating a customized hashtag encouraged consumers and workers to use it in their social media posts.
They couldn’t have attained the necessary awareness and reach without using the popular and presently trending industry hashtag.
Elon Musk – Tesla
Tesla is a well-known electric vehicle manufacturer. We may not recognize the CEOs of comparable firms, but Elon Musk, CEO of Tesla, is well-known across the world. Tesla’s approach to social media marketing will be a little unique from what we’ve seen in the previous examples. Elon Musk is still active on Twitter, even though he deleted his official Instagram profile with 8 million followers two years ago.
Elon Musk posts occasional teasers on his social networks before Tesla officially announces a new merchandise launch or a service upgrade. His followers are extremely engaged, demonstrating a good social media case study for a company. Tesla doesn’t even need to engage in influencer marketing because its CEO is already a great influencer with a loyal following.
Shares your ears – Disney
Disney developed a social media promotion using the tag #ShareYourEars on Fb, Twitter, and Instagram to commemorate Mickey Mouse’s 90th birthday. Mickey Mouse gave $5 to Make-A-Wish for every picture posted with the hashtag. Make-A-Wish is a charitable organization that grants the desires of children with life-threatening illnesses.
Disney provided $2 million towards the group at the conclusion of the case study. With 1.77 million photographs posted and 420 million social networking impressions, this has been always one of the largest social media case studies.
#nomakeupselfie – Cancer Research
The “No Make Selfie” social media strategy earned an incredible £8 million for cancer research this year. Surprisingly, Cancer Research did not organize this somewhat unintentional campaign. Fionna Cunningham, an 18-year-old Facebook user, was inspired to start the page after seeing Kim Novak accept an honor at the Oscars while wearing no make-up.
Fionna began the campaign by inviting women to submit images of themselves without makeup on Facebook to raise cancer awareness. The viral phenomena were reported on TV, radio, and internet news outlets, and the contribution code was repeated.
The notion of social piggybacking is at the core of most of the success. Piggybacking is the technique of extending the range of your message outside its regular limitations by leveraging a common idea or cultural Zeitgeist. Fiona’s initial campaign, for example, capitalized on the hoopla surrounding Kim Novak’s Oscar attendance to get the ball rolling.
Cancer Research then capitalized on the #nomakeupselfie trend by creating its own campaign. The subsequent success can be traced in part to the underlying cultural context, as involvement was seen as breaking societal conventions.
It’s one thing to analyze a social media case study; it’s quite different to comprehend and put into practice. With far too many social media networks to select from, it’s critical for marketers to figure out which one will perform best for their brand and explain their plan. The above social media case studies might provide you with an insight into how numerous organizations have reached their clientele using social media and created a significant effect.
Yet, beyond everything, it is essential to conduct research and broaden your horizons to the newest trends, advancements, and techniques employed by other organizations that have shown to be successful.