Mobile commerce sales hit as high as 3 million back in 2020. Naturally, e-commerce sectors are no longer in the position to ignore the importance of optimizing mobile-based online stores. Perhaps, this is the most effective way to gather successful leads and create conversions.
This has become even more relevant after the pandemic, which showed that the new world is naturally headed towards maximum digitization. And the prime tool? It’s a mobile phone.
Hence, we have to get a clear understanding of how consumers are employing their mobile time and distributing it towards transactions and retails.
Hence we have created this guide containing some important mobile statistics that could help you plan anything associated with mobile e-commerce and more. In general, if your life revolves around mobile users- then this article could be of immense help.
Let’s check some important mobile stats that you might not have known before-
How many Smartphones Users and Where?
Of course, we know that mobile phones are dominant. The question is how dominant are these little gadgets exactly?
Currently, there are as many as 6.4 billion registered smartphone users in the world. In our opinion, the remaining 1 billion must also have access to smartphones in one way or another.
Either way, this is as much as 80% of the total human population. Not only this, but the number of people using smartphones has also risen very rapidly over these years.
How fast has the growth been?
The growth, according to Oberlo and Statista has been 73.9% in just about half a decade. This is clearly reflected through the fact that back in 2016, about five years ago, there were only 3.7 billion users of smartphones across the world.
What about users in different countries?
Now, being the most populated country in the world, and also dominating smartphone manufacturing to a large extent- China naturally leads as the country with the largest number of smartphone users. It has as many as 953.55 million smartphone users.
This is followed by India which has 492.78 million users, the United States has 273.76 million users ad Indonesia with 170.4 Million users. Surprisingly, the United Kingdom is 14th on this list with only 54.45 million users and the 20th position is occupied by Thailand with 41.47 Million users.
How Much Time Do People Spend on Their Mobile Phones?
Now just because a large number of people own smartphones, it doesn’t imply that these people also spend an equal amount of time on their smartphones. To be honest, people actually do spend a lot of time on their smartphones! By 2019 a US adult used to spend as much as 3 hours and 10 minutes on his or her mobile device.
Now, the 2019 statistic is important because it was the first time mobile usage exceeded the time of TV usage. At the time, TV usage was only at about 3 hours and 35 minutes.
By February 2021 most adults in the US increased their smartphone usage time to about 5-6 hours. Estimates have also suggested that in contrast to these 5 hours, by 2022 an adult will only spend about 3 hours on the television.
How Much Time Spent on Social Media?
As we approached the end of 2020 and reached 2021, it was found that users within The USA spent more than a total of 37 minutes every day on social media alone. Of course, traditional platforms such as Facebook or Instagram occupy a larger share of this time and also engage larger audiences.
However, TikTok after its launch ate much of this share and has been found to be preferred by the younger people and segments within the USA. Now the social media industry is clearly favoring video-based content with audiovisual collaborations. Hence, places like Snapchat and TikTok are definitely going to be on a rapid rise. Particularly among Gen Z which will soon be taking over the world market.
The Most Dominating Social Media on Mobile
In April 2021 Facebook had as many as 180 million users. Thus, it retained its position as the most popular digital platform across all devices including mobile phones.
- Instagram comes second and has as many as 119 million users.
- Next, we have Pinterest containing 91 million users providing active engagement to the platform.
- Following this, we have TikTok which has 78.7 million users within the USA itself.
How do people feel about mobile ads?
Mobile analytics show that although mobile subscriptions have increased, reducing exposure to ads- mobile advertisement is still very prominent. As a matter of fact, mobile advertisement happens to be the most popular means of monetization method as far as US marketers go.
By 2021, in September, as many as 3 out of 10 users claimed that they would prefer to have mobile apps with ads, then pay for downloads. Moreover, as many as 32% agreed that they would follow the ad’s website to check a particular product based on the mobile ad.
Going one step further, as many as 11% would actually make a purchase through this funnel. As far as app downloads go, as many as 16% of people claimed that they might download an app based on mobile ads.
How Many People Make Use of Mobile Phones for Product Research?
Now, these mobile stats are for people who would like to know about the role mobile phones play in product research. Consumer habits have really modified because of massive digitization in the market. Since product research plays an important part in this, it has also become highly virtual. As you might guess, mobile phones naturally come to play a very important role here.
It has been shown as much as 7 out of 10 internet users within the US often use their mobile phones in order to figure out what a product is about. This includes looking at product details, reviews, recommendations, and so on. At the same time, researching a particular product is not the only use of mobile phones. 58% of these users also use mobile phones to check for competing products or alternatives mostly through their mobile phones. As many as 55% use mobile phones to check out product specifications.
These mobile phone statistics can greatly help you improve your customer engagement strategies.
Retail and Shopping Through Mobile
As mentioned before, people are not only using mobile phones to look for products and research them but also to carry out purchases. The latest reliable mobile statistics from the data portal have shown that customers have become highly reliant on online shopping.
This is mostly done through their mobile devices, and a larger portion occurs through apps. As much as 55.4% of users on the internet make use of their mobile phones in order to purchase items online. As many as seven out of ten people have claimed that they make use of shopping apps within their mobile devices. These include both phones and tablets.
What about Demographics?
Among all the internet users, males who were aged between 16 and 24 made use of their mobile phones to shop the most. As many as 63% of this part of the population had already made use of shopping apps or websites to make purchases through their mobile phones within the last month.
As far as the Female population is concerned- women ranging between the age of 24 and 35 contribute most towards online mobile sales. These contribute as much as 58.1% within their specific demographic. Compared to this only about 35.8% of the female population between the age of 55 and 64 has made use of online retailing through mobile phones.
Then again, eCommerce-based businesses ought to be careful, since it has been shown that once users go through one bad experience on an online shopping site- they will never visit the place again.
How do People Feel About Mobile Purchases?
Since mobile devices have become so widespread and the ease of online shopping is recognized fairly well among most communities, most people claim that each time they are unable to find their brand or store featuring good products online- they are highly disappointed.
If the statement is not convincing enough, then you might come to know something from what google statistics has to say. To start with, as per the stats, as many as 6 in 7 shoppers claim that they consider online availability when choosing which brand/retailer to buy a product from. Other data you might want to know includes-
- As many as 60% of smartphone users have reportedly made direct contact with a business simply through search results. For instance, click to call options, etc.
- Mobile searches including the key phrase “best place to buy” have also grown more than 70% within the last two years.
- A notable growth among “best places to buy” has been in the laptop sector. There has been more than a 100% increase in the number of people looking for the best places to buy laptops in the past couple of years.
- Perhaps the maximum growth has been seen among people looking for earbuds online. Mobile searches that say “best earbuds” have increased by 130% within two years.
- Also, there has been an increase of over 70% in searches for alternative products and brands.
If you are working on an online store, definitely keep your focus on creating a portal that is mobile-friendly. This would mean that you optimize your store elements. These include aspects like call-to-action buttons, layout, images, online catalog, etc. Also, make sure that load time is short and the checkout process is as smooth as it can possibly be.
What About Mobile Traffic?
Up till now, we have been discussing mobile statistics that were mostly related to mobile commerce and so on. Now, we shall have a look at general mobile stats that reflect the growing trends in mobile traffic and web traffic through the last decade.
At the very beginning of 2015, only as little as 31.6% of total global web traffic used to come directly from mobile phones. However, in a matter of 6 years alone- by the beginning of 2021 for instance- it was seen that this percentage increased manifold and reached a whopping 54.8%. This makes as much as a 75.9% jump in the amount of mobile web traffic generators.
It might be surprising to note that following the second quarter of 2019, mobile traffic consistently provided more than half of the total web traffic across the globe. And now that 5G is about to take over, quicker internet speeds and even more seamless web experiences will only heighten this amount of mobile traffic.
Experts have even estimated that the average smartphone use in daily data will increase from 10 GB (as of 2020) to as much as 35 GB by 2027.
Mobile Time in Relation to Digital Media
Now web traffic is obviously very high as can be seen through the above mobile phone statistics. We will now perform a general breakdown of the different mediums through which such vast web traffic is generated.
To start with- smartphones presently account for as much as 70% of the entire digital media time. This increase amounts to about 22.8% from 2017 where only 57% of digital media time came from phones.
As far as web traffic is concerned there is a vast difference between the time people spend on simple websites and well-structured apps. While the amount of time spent on the mobile web is the same as in 2017 even now – about 7%, US consumers are spending about 63% of their total time on media purely through mobile apps.
This is a 13% increase since 2017. Also, it is noted that only about 23% of web traffic now comes through laptops and desktops, while through tablets the number is even less and goes to 7%.
How Much is Mobile Digital Ad Spend?
Of course, marketers also quickly shifted to mobile ads in order to reach their desired target audiences. Hence, a large amount of money now goes on various forms of digital ads that can reach consumers through specific media. By 2019– the amount of money spent on traditional ads was far behind the amount of money spent on digital or mobile ads.
The most recent marketing statistics have reflected this change through carefully recorded mobile statistics. Within the US itself, digital ad spending grew by 19.1% to $129.34 billion- surpassing traditional ad spending by $20 billion.
In 2021 the digital ad spending grew by 35% and totaled $162.4 billion. Magna has also reported that digital media search will cause $98.6 billion of ad spend, with social media generating $58.8 billion of this amount.
As per analysts, by 2023 the total amount of money issued to digital ads will be more than 2/3 of the entire amount that advertisers spend on traditional and digital media today.
Retail Conversion Rates on Mobile
Although mobile shopping is vastly more popular than desktop shopping, the e-commerce conversion rate is still a little behind than the conversion rate of desktops. As per statistics, the global retail conversion rate of mobile phones is only 1.82%.
However, this number increases significantly for tablets and goes to 3.49%. In the end, however, desktops dominate and bring conversion rates of 3.90%.
How Popular is Mobile Voice Search?
We think it’s time people start unlocking the potential of voice search when it comes to mobile optimization for sales or more. More than a quarter of the total digital population is already making use of mobile search features through voice search. As much as about 60 percent of mobile phone users have reported using voice search at least one time in the last 12 months.
Other important statistics include-
- Global voice search sales reached an all-time high in 2020, amounting to 150 million units.
- By 2024 the global voice search user sales will surpass the mark of 30 billion.
- By 2022 as many as 55% of all households will own smart speaker devices.
- As many as 34% of people not owning voice assistant devices are already interested in getting one.
Mobile phone statistics themselves are being searched for more than ever today. People have become more than aware of how important it has become to optimize digital platforms for mobile users particularly. The largest audience is available there- and it is one device almost no one can do anything without.
We are sure that the mobile stats given above will be able to help you create a market strategy that perfectly suits your need. You could be a brand, a company, a service provider, or you could simply be curious about mobile usage. The numbers given above are a very good reflection of global mobile trends.