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    20 Best Instagram Analytics Tools & Apps (2022)

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    Finding the right tool for Instagram analytics is very crucial for your growth on Instagram. Good analytics tools will help you focus on what you need to know. This helps you channel your efforts to stuff that needs the most attention. Today, we will be taking a look at some of the best analytics app for Instagram. If you are looking for the best Instagram analytics app then this list will help you in finding one. We have also included a couple of Instagram analytics free tools as well. So, let’s get into it

    Instagram Analytics Tools & Sites:

    Instagram Insights

    Instagram Insights

    Let’s start with Instagram’s own analytics tool, Instagram Insights. It is one of the first tools that you should use for Instagram analytics. This is a great tool and it’s completely free. For this, you need to have an Instagram business account. Again, getting an Instagram business account or upgrading your current one to that is also free.

    If you want to understand analytics and want to know how your strategy is performing you should start with Instagram Insights. You get the important metrics and KPIs in this tool. It also provides data about your audiences. It is the best analytics app for Instagram for beginners. Instagram Insights is also for people looking for a free Instagram analytics tool.

    Squarelovin

    Squarelovin - instagram analytics

    Squarelovin is a company that provides marketing tools and services for Instagram users. With this suite of tools, you can boost your presence on Instagram. You can get more out of your strategies and build powerful visual content strategies. Using this tool you can not only get quality analytics for Instagram but improve your Instagram game as a whole.

    There’s a tool that helps you choose user-generated content that fits your brand. People trust those types of content more than branded ones. Visit the site to get more info on this amazing Instagram analytics app. Many brands and businesses use Squarelovin.

    Pixlee

    Pixlee - instagram analytics

    Pixlee is the next tool on this list. It is used by many brands and businesses for Instagram. The analytics part of the tool is free. You can get ideas about various metrics. This can help you understand how well everything is going. You will know whether you need to fix something or not. Besides analytics, the company also provides services that can help find influencers for brands.

    People can easily use this tool to find and analyze influencers. You can also use Pixlee to get some user-generated content. All this will help you to grow on Instagram and achieve more exposure.

    Falcon.io

    Falcon.io - instagram analytics

    If you want to get detailed insights on Facebook and Instagram then you should check out Falcon.io. It is one of the Instagram analytics tools that have a lot of data on Instagram and Facebook. With this tool, you can easily get 100+ post metrics. You can even download 600+ additional metrics ad well. You will find many key parameters under these metrics.

    For instance, there are page-level reactions, post-level reactions, video views, impressions, metrics related to audience demographics etc. Falcon also provides a customisable dashboard where you can customise which metrics to track. The tool can also help with publishing, measurement, listening, advertising and much more. 

    Iconosquare

    Iconosquare - instagram analytics

    Iconosquare is one of the popular Instagram tools that many brands, businesses and marketers are using. This tool is easy to use but the results can be quite good. You basically get three services from Iconosquare. You get all the key performance metrics and indicators and other analytics using this tool. So, if you are looking for Instagram analytics tools you should check out Iconosquare.

    Besides providing analytics the site also has tools that can help with scheduling content for Instagram. You can even plan ahead and schedule content using this tool. There are also features to do social listening to know about your brand’s perception on social media platforms.

    Crowdfire

    Crowdfire - instagram analytics

    Crowdfire is one of the most popular applications and tools for social media marketing. It helps with social media analytics and social listening. Using Crowdfire one can track the performance of their strategy on social media platforms. It becomes easier to get the analytics you want. The tool ensures that social media management becomes easier for you.

    So, if you are a social media marketer working with various clients or for a brand you can use Crowdfire. The tool also helps with content scheduling. You can create a content calendar where you plan your content, create it and then schedule it for publication.

    Brand24

    Brand24 - instagram analytics

    Brand24 is a powerful tool that can help brands under their standings on social media platforms. The tool is very good at crunching numbers and providing users with all the useful info using the data processed. You get all kinds of insights that can help you monitor and track your brand’s performance. Brand24 is also a great tool for social listening. It can help marketers understand the perception of their clients on social media.

    This can help them understand how well a campaign is going. The tool can also be used to track hashtags to know how efficient the particular hashtags, you used, are.

    HypeAuditor

    HypeAuditor - instagram analytics

    The name sort of makes it clear as to what the next entry on this list does. HypeAuditor is a tool that audits hype. Yes! It lets you know whether you should jump onto a hype wagon or is it just something false. Basically, this is a tool that analyzes influencer profiles and tells you all the important things there is to know about them.

    Today, it is quite easy to boost your numbers and show false growth. Marketers and brands are having a harder time finding quality influencers and micro-influencers. Using HypeAuditor the task becomes easier. You get the Instagram analytics on any Influencers profile making it easy for you to make your decisions.

    Sylo

    Sylo - Instagram analytics

    Another tool to get the analytics on influencers and influencer marketing campaigns is Sylo. This is not a free tool. Most of the tools on this list aren’t. But we do have a couple of options for that. So, check them out. The company uses in-depth measurements and analyzes on social media platforms to create transparency.

    You will know which instagram influencers are right for your brand. Instead of following old approaches and choosing the wrong people to represent your brand, you can use Sylo to find quality influencers that can actually represent your brand decently to the masses.

    Later

    Later - instagram analytics

    Later claims to be the best Instagram analytics app. If you are looking for analytics Instagram then you should check it out. Later knows that with powerful analytics you can grow your business on Instagram more efficiently and effectively. It provides all the important metrics and key performance indicators that can help you make sense of all the data and understand how your strategy is doing.

    You will get all the basic analytics from Instagram similar to Insights but Later goes deeper. Users get additional analytics. This can help in measuring engagement rates and even figure out which are the best times to post on Instagram.

    Minter.io

    Minter.io - instagram analytics

    Minter.io is another brand that has developed a tool for Instagram analytics. You can also get analytics for Twitter and TikTok as well as measure and analyze the performance, strength and effectiveness of hashtags. This is a tool directed toward agencies, brands and businesses. They can greatly benefit by using this tool to understand what they are supposed to be doing and what they are not supposed to focus on when promoting and marketing on Instagram.

    You can track the growth of your followers, engagements on your posts, and much more. Minter even analyzes your historical growth and provides estimation data based on that.

    Socialbook

    Socialbook

    The next tool on this list is another one that is meant for influencer marketing. Influencers and brands can use this tool to grow on social media platforms. The tool currently focuses on three major platforms viz. Instagram, YouTube and Twitch. These three platforms are popular for having influencers with loyal followings. Using Socialbook, you get access to quality data analytics that have been generated using AI algorithms.

    You get detailed analytics on various influencers. The tool has premium plans. But you can check out a limited range of features for free.

    Analisa

    Analisa

    Using Analisa one can get meaningful insights on Instagram and TikTok. It is a powerful tool that brands, businesses, agencies and influencers can profit from. To grow on social media you have to analyze your competitors. Analisa enables users to analyze the profiles of their competitors and gain meaningful insights. The tool allows one to customize date ranges which can help provide historical data on posts during certain time frames. This makes it easier to see when and how the engagements on a post came to be.

    Sprout Social

    Sprout Social

    SproutSocial is a brand that is quite popular in the digital marketing industry. From quality research data to helpful social media marketing blog posts to powerful tools for digital marketing, the company has done it all. So, if you are looking for the best analytics app for Instagram then you should keep this one in mind. Of course, it is not a free app and is one of the more expensive options on this list. But it does have powerful features that make it a tool used by big agencies, brands and businesses.

    SmartMetrics

    SmartMetrics

    SmartMetrics is a tool that provides Instagram analytics to users. Currently, more than five thousand users are using this tool. You can get analytics on Instagram accounts as well as hashtags. So, if you were looking for a hashtag analytics Instagram tool then you should visit the website and have a look at the various features. You can create an account for free on the website and avail the 14-day free trial. You get insights about audience geographic locations, demographics, engagement rates and analytics for competitors.

    Klear

    Klear

    Another tool for making influencer marketing easier, more efficient and accessible is Klear. You can use this tool if you are looking to do influencer marketing on Instagram, YouTube or TikTok. Klear believes that over the years social media users have become more trusting toward influencers rather than brands or advertisements.

    So, if you want to build that trust you can use Klear for your influencer marketing. It becomes easier to discover the right influencer for your brand with Klear. It is a priced tool. You can schedule a demo with them.

    Keyhole

    Keyhole

    With Keyhole by your side, you can easily keep track of how well your marketing campaign is going. This helps you understand how much more you need to do or what things you need to modify. This is to ensure that the campaign is a success.  The tool lets you measure how successful was your influencer marketing campaign. Was it a good return on your investment or do you need to find other influencers? If you are looking for a powerful Instagram analytics tool check it out.

    Rival IQ

    Rival IQ

    Getting powerful data analytics for social media is easy with Rival IQ. You don’t need to crunch the numbers yourself since Rival IQ does it for you. You can easily analyze your competitors and grow on social media using the insights from Rival IQ. The tool lets you get an edge over your competitors and get all the relevant details you need to promote your brand. It also offers social media auditing and social reporting. You can get custom reports using this tool.

    Whatagraph

    Whatagraph

    The last tool is Whatagraph. This is a tool that is directed toward marketers. Using Whatagraph you can create amazing custom reports for your clients. The tool lets you integrate over 40 different sources. You can track and monitor them and then pull all the data to create specific reports. These reports will impress your clients. Thus, the task of monitoring multiple social media channels becomes easier with Whatagraph. So, if you are looking for a decent tool for monitoring your Instagram growth and performance check it out.

    Hootsuite

    Hootsuite

    Hootsuite is another popular brand for social media and digital marketing. It has a powerful suite of tools that can help with online marketing. The best part about this tool is that you can not only track analytics for Instagram but also for other popular social media channels. The tool lets you create a dashboard. You can customize it by adding the metrics you want to track for your strategy. It is a paid tool. Visit the site to know more.

    Conclusion

    So, these were some of the Instagram analytics tools. You can use them for promotion and marketing on the platform. We have linked the website for all these tools. You can head there and check out the features and prices in detail. We would suggest starting out with a free tool. Preferably, Instagram Insights to ensure you have an understanding of what Instagram analytics entails.

    You need to know what metrics mean and what KPIs matter to you. Once you know this you can invest in a more specialized tool. We hope our list could provide you with some decent options for Instagram analytics tools. Wish you all the best!

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