With every passing year, people are becoming more aware and motivated to focus on their healthy life. And with the help of Instagram and TikTok, this task has become super easy. Millions of fitness models, trainers, and fitness influencers showcase their unique health plans and exercise regime that can transform your life. This is exactly why health and fitness are some of the most popular niches on social media.
People from across the world watch workout videos and other fitness content by certified fitness influencers. Besides this, they also run amazing fitness programs that can not only help you achieve the perfect body but also educate you on becoming a fitness model/fitness influencer yourself. So, if this is something that excites you, we have the perfect list for you. Here is a compilation of the top fitness influencers on Instagram/TikTok.
Whether you like home workouts or hardcore gym routines, these fitness influencers will help make exercising enjoyable. Have a look at the list and get started on your new journey!
Top Fitness Influencers:
Who doesn’t know Kayla Itsines? She is the woman who built, ‘The Bikini Body Training Company. She is also the author of ‘Bikini Body Guide’, an e-book series that inspires women to get in shape. Based in Australia, Kayla’s passion for fitness training made her a significant women’s fitness model on social media.
Her mission is to help every woman achieve the ideal body type that’ll make them more confident and happier in life. With over ten million followers, Kayla has risen to become the top Instagram model for fitness with her trusted workout regimen and nutritious recipes.
Lauren Drain Kagan
Lauren Drain is another inspiring name in the pool of top fitness influencers. She is a registered nurse, personal trainer, adventure enthusiast, and the best female fitness model. 2013 was a transformational year for Lauren when she became the best WBFF bodybuilding pro.
She uses her social influence to share the secrets of getting fit with specific workout regimes and nutrition guides. She regularly stays connected with her followers through IG stories, where she inspires them with her life journey. Besides body fitness, she also works on positive mind training to encourage consistency among trainees.
James Haskell is a former rugby player and one of the best male fitness models on social media. He is popularly known for his passion for health and fitness. His brand promotes training, nutrition products, and everything you need to live a healthier life. He encourages his followers to eat right and give nutrition equal importance as they do to workouts.
Besides his band, James’s social media also showcases his collaboration with his wife, Chloe Madley — a personal trainer and a nutritionist. Together, this power couple provides the extra boost you need to get back in shape.
If you are a fitness addict, then you are most definitely familiar with Simeon Panda on social media. He is one of the best male fitness models on Instagram and TikTok. The British trainer started his fitness journey in 2013 and soon became a top Instagram fitness model accumulating ten million followers across the globe.
Simeon loves to participate in fitness competitions and has been featured on the cover of various fitness magazines. His motive is to spread positivity about staying fit and motivate people to work out daily. His sportswear line offers standard products for all fitness enthusiasts.
Chessie King’s energetic videos are super inspiring for all her followers. There is a reason why she is called ‘The Queen of Instagram’ in the fitness industry right now. Her positivity, motivation, and cheerful personality instantly change your mood. Chessie’s social presence is dedicated to empowering women of all shapes and sizes.
Moreover, she encourages everyone to adopt a healthy lifestyle and built a loving relationship with their body. She is a firm believer in mental wellbeing and body positivity. And that’s exactly what she spreads through her posts and videos on various platforms.
Jennifer Selter is nutrition, lifestyle, and fitness influencer with over 12 million followers on Instagram. Her fitness journey is very inspiring and motivates young adults to look after their health right from an early age. Her Instagram and TikTok following serves as a community of like-minded people who support body positivity while helping each other stay on track with their healthy life.
Jennifer’s credibility to become the top female fitness model on social media lies in her training results where millions of women have transformed their lives with healthy diets and effective exercise routines.
The Lean Machines
The Lean Machines is a social brand promoted by two best friends Leon Bustin and John Chapman. Both of them are personal trainers and nutritionists who use their social presence to promote fitness and a healthy lifestyle. The duo shares workout videos and gym routines along with nutritional advice on Instagram, TikTok, and YouTube.
They also have special workout programs for new parents which can be done in a short time but the results are long-lasting. Besides this, Leon and John share some incredible fitness content like holiday workouts and exercises while road tripping.
One of the best Asian fitness influencers, Sohee Lee is a personal trainer and a health fanatic from California. Her motive is to educate people on sustainable diets and actionable lifestyle changes that can bring long-term results. Her social posts and videos mainly focus on strength training and setting big goals to achieve desired results.
Besides being a serious personal trainer, Sohee also shares hilarious fitness memes to entertain her followers. She is also an avid activist and dedicates her online presence to raising awareness about some important social issues.
Michelle Lewin, a clinic worker from Venezuela is the most prominent women fitness model and top fitness influencer on social media. With over 13 million followers she is on the path of becoming a revolutionary star in the fitness industry. What makes her different from other Instagram fitness influencers is her down-to-earth personality.
Besides motivating her followers to work out daily, she also promotes a line of health supplements and home workout equipment. Mealplan and Fitplan are two fitness apps run by Michelle that offer guided plans, exercise tutorials, and coaching tips for all users.
Massy Arias is the best health coach on Instagram. She has established herself as a bilingual fitness influencer from Los Angeles. Her Instagram feed is filled with educational gym videos and body transformation photos of her followers. Besides this, Massy actively shares her life updates with her followers to keep things raw and real.
This quality makes her one of the most relatable female fitness models on Instagram. Massy’s expertise lies in strength workouts and advanced full-body exercises. She also loves to combine yoga and acrobatics with cardio to make the routines more enjoyable.
Joe Wicks is one of the most outstanding male fitness influencers on Instagram and TikTok. Popularly known as ‘The Body Coach’ he focuses on fitness and nutrition to provide wholesome results. His 15-minute meal plans and 90-day plans are record-breaking worldwide.
The sole purpose of Joe as an Instagram fitness influencer is to help people lead a healthy and fit lifestyle without feeling hungry. This is exactly why his meal plans are super effective for all body types. Joe uses his social media presence to educate people on cooking delicious healthy recipes while motivating them to work out regularly.
Alexa Jean is another popular female fitness model and the top Instagram fitness influencer who motivates women to incorporate workouts in their busy schedules. The mother of two shares quick home exercises on her Instagram and TikTok that can be done by anyone within a few minutes. Her fitness guide is perfect for expecting mothers to stay fit.
Besides this, she also shares phenomenal partner workouts. Apart from training her followers, Alexa also focuses on educating them on how to live a balanced life. If you love women’s fitness models, then check out her social media page.
Lauren Simpson is a bonafide expert on muscle building and fat burning. She is also a former world champion bikini competitor who loves to live a balanced life. Her approach to health, nutrition, and fitness is one of a kind. What makes her different from the pool of fitness influencers is her transparency with her followers.
She openly talks about healthily losing fat. Her content promotes sustainable diets coupled with fat-burning exercises which provide amazing results. If you love weight lifting and hip thrusts then Lauren is your go-to fitness influencer.
Natasha Oceane follows a scientific approach towards health, diet, and fitness regimen. Coming from a biophysics background, she amalgamates workout routines with facts. This technique not only provides solid proof for the followers but also offers phenomenal results.
Natasha made her mark in the fitness influencers category through her polymetric and strength-based workouts. She keeps experimenting with different exercise routines and takes up fitness challenges to keep her followers entertained. Her detailed orientation and ability to stay realistic with her followers is what makes her the best fitness model/influencer in the industry.
Bradley is a well-known celebrity personal trainer. His passion for health and fitness is quite evident in his content on social media. Whether you are a gym fanatic or an occasional workout person, Bradley has a plenitude of routines to suit your needs.
His Instagram feed is filled with effective workout routines that you can do at your convenient time. The results are guaranteed and can be seen through his client’s transformational journeys. His dedication towards encouraging everyone to move towards living a fit lifestyle is what makes him the top Instagram fitness influencer.
Demi is a top female fitness influencer, bodybuilder, and CrossFit athlete. Her workout content provides insights into both home and gym routines. Besides this, she also shares different workout routines that you can do on a holiday or in a public place.
Whether you are on a deserted island or a crowded beach, Demi has a way to help you work out anywhere. Her unique exercises and workout routines inspire millions of followers to stay fit and healthy without any worry. Follow her social media profiles to know more about this versatile fitness model.
Lucy Wyndham Read
Lucy’s journey from serving the British Army to becoming a personal trainer has been inspiring for millions of her followers. She is UK’s leading fitness model who is popular for her seven-minute workout sessions. Her routines are easy to follow and provide promising results.
The way she motivates her followers and helps them exercise daily is what makes her the best fitness influencer on Instagram. If you love short exercise routines that can help you achieve good results, then follow Lucy Wyndham’s videos. You’ll be surprised to see how effective yet enjoyable they are.
Antonie is an online fitness coach and a popular male fitness influencer with millions of followers on Instagram and TikTok. His content revolves around engaging workout regimes and daily life updates. Besides sharing some amazing exercise tips and methods, Antonie also teaches his followers how to grow on social media.
Whether you want to become a personal trainer, fitness model, or the top fitness influencer, Antonie’s online classes are perfect for grooming yourself. Follow his social accounts to get amazing insights on following your passion and becoming a beast in the fitness niche.
Jesse James West
Jesse is one of the most popular Instagram fitness influencers who posts about workouts and dance regimes. His videos are insanely entertaining and reflect his sense of humor. Having such versatile content on his social media helped him attract millions of followers who not only see him as a role model but also adore him.
His chiseled abs and defined muscles are proof of the hard work that he puts in living a healthy life. If you aspire to have a fit body, then follow Jesse’s workout routines on his social media profiles.
If your goal is to get great abs and a beach body, then Pernilla is your go-to influencer. Her workouts and diets are super effective and the results are evident from her client’s transformational photos. She shares some amazing fitness tips and workout regimes with her followers that are easy to follow.
She also guides her followers on how to tone their core to get well-defined abs. besides this, you can watch Pernilla dance and participate in various social challenges. Follow her on TikTok and Instagram to get inspired every day.
Rachel Brathen, a yoga coach from Sweden is an inspiration to many around the world. She leverages her social influence to teach the yoga lifestyle. Her classes are customized to provide fruitful results to all her clients which can be seen on her Instagram feed.
With over 2.1 million followers Rachel Brathen is an inspiring female fitness model and fitness influencer on social media who gives intimate insights into Yoga philosophy and encourages her followers to live a healthy and mindful life by incorporating yoga into their daily routine.
Gemma Atkinson is a pivotal women fitness model in the health industry who aims to help her followers achieve their fitness goals successfully. Her book ‘The Ultimate Body Plan’ talks about the best workout routines and nutrition supplies for every body type.
Gemma beautifully documented her pregnancy on social media and proved that women can easily incorporate fitness exercises while maintaining the health of their babies and themselves. Besides this, she also talks about postpartum recovery workouts. The best part is that she is very realistic with her followers which makes her the best Instagram fitness influencer.
Emily Skye is the most popular name among mothers who need a little motivation to get back in shape. Her fitness program offers a variety of custom meals, home and gym routines for women who want to follow a daily workout regime while they are expecting.
What makes her stand out in the crowd of top fitness influencers is that she always sets realistic goals for her followers. Rather than forcing people to follow a particular workout, she educates them on deciding what is right for them. Besides this Emily also promotes body positivity, mindfulness, and stress release.
Eva Andressa is an amazing fitness influencer from Brazil with over 6 million followers on Instagram. Her work was acknowledged and nominated for a ‘Shorty Award for Social Fitness’. Besides this, she also participates in many fitness competitions, some of which she has won.
Her social profiles are filled with videos of weight lifting, gym exercises, and beautiful vacation spots. Her abs and muscle workouts are one of the hardest yet most rewarding. You can also find her on YouTube for elaborate workout sessions.
Stevie Prince is a motivational male fitness model who shares exercises for building muscles. He is an excellent fitness coach and shares a lot of educational content related to health and fitness on social media. Besides this, he also hosts personal training programs for people who are obsessed with staying fit.
His Instagram feed is flooded with his workout videos and amazing photos where he flaunts his muscles to entice his followers. You can send him a DM and get a customized fitness plan for yourself without any hassle.
You may have come across Melissa Alcantara through Kim Kardashian. But Melissa is not just a celebrity trainer, she is a powerhouse athlete who motivates and inspires women around the world to push their limits. Her favorite exercise is shoulder lifts and she empowers women to incorporate weight lifting in their gym routine for strengthening their core and muscles.
Her Instagram and TikTok content are filled with educational posts on different types of exercises and weekly routines which can help you get in shape. Follow her on social media to get some power-packed insights on health and fitness.
Lucy is not just a TV personality but the most popular Instagram fitness influencer in the UK. Her fitness and nutrition journey empowered her to start an online fitness platform called ‘Results With Lucy’ which went viral in the UK and around the world.
Her online platform is a subscription service that offers over 1000 daily workouts, live fitness classes, unlimited support, and a community of like-minded people. Besides this, Lucy uses her social presence to share delicious yet healthy recipes, workout videos, and fitness tips with all her followers.
Carly Rowena is the best fitness influencer for all the mothers out there. With an incredible social following, she inspires women of all shapes and sizes to achieve phenomenal results through home workouts as well as gym exercises. She also promotes free tutorials and workout videos to inspire her followers to maintain a daily exercise routine.
Her e-book, ‘Get Gorgeous Guide’ is a must-read for every fitness aspirant. Besides this, Carly also focuses on teaching easy and effective pregnancy workouts to all the lovely mothers expecting a little bundle of joy in their life.
With over 700k followers Jennifer Tavernier is one of the best female fitness models and Instagram influencers who share regular workout videos. As a fitness coach, she offers personalized workout programs to all her followers. Besides effective exercise routines, her Instagram feed is filled with training videos with her beautiful daughter.
Jennifer firmly believes that with dedication and proper discipline anyone can get the desired results. She focuses both on the exercise and nutrition aspects of living a healthy lifestyle. And her programs are an excellent amalgamation of the two.
Ulisses is a professional bodybuilder and an inspiring male fitness model on social media. His personality reflects in his posts which makes you feel more motivated to get in shape. His social media presence is a mix of fitness and entertainment videos that feature his lovely wife, Sarah.
He also does a lot of collaborations with other influencers and creators to keep his followers entertained. If you are looking for a fitness influencer with a dose of humor then you should follow Ulisses. His videos will inspire you to enter the world of fitness without turning back.
Instagram and TikTok are excellent sources for finding the top fitness influencers and top fitness models. Today fitness influencers play a crucial role in motivating millions of people around the world. They not only have established themselves as the best in the health and fitness industry also have impacted several lives online. Besides, they are proof that anyone passionate about staying healthy and aspires to become a top Instagram fitness model or an Instagram fitness influencer can do so with proper planning and execution.
There is an equal share of male fitness models and female fitness models on these two platforms. So, you are sure to find your role model who’ll keep you on track and inspire you to do better in life. The above list of top fitness influencers and fitness models Instagram/TikTok showcases a glimpse of some of the credible health experts. These are the fitness influencers that you must follow this year to get that extra motivation and push to transform your life.