TikTok started as a simple video-sharing application but soon established itself as a game-changing social media platform. The credit certainly goes to its creative features. Today, every brand, marketer, and influencer wants to grow on TikTok and become a sensational hit. With 850 million active users worldwide, TikTok is here to stay for a long time.
However, success on TikTok takes more than just creating compelling content. What matters the most is the time of posting your content. If you are looking to increase your engagement rate organically on TikTok, work on finding the best time to post on TikTok. It is certainly a tricky quest. That’s why we have curated the most efficient ways to find the best time to post on TikTok. Let’s begin!
What is the Best Time to Post on TikTok?
To find the best time to post on TikTok, you need to ask two most important questions – first, where are most of your audience located? And second, what is the peak activity time of your audience? Let’s break down these crucial aspects and figure out the best time to post on TikTok.
TikTok has a global outreach where users from all over the world actively engage with millions of posts. If you have a global audience base, finding the best time zone can help to narrow down this process. If you check the audience location and time zone in your analytics, you’ll get a fair idea about the busiest hours of a particular country.
Where can you access the analytics tool? Simply switch to the TikTok pro account to get your hands on the profile analytics. Use this tool to find where most of your audience is located.
Peak Activity Time
Now that you have figured where your audience is located, it’s time to find their peak active time. This is where the time zone plays a crucial role. For example, if you live in the UK but your audience is from the USA, there is a five-hour time difference to consider. In this case, posting too early or too late will not work for your profile growth. You’ll have to find the time when your audience is most active on TikTok to get instant engagement.
Besides this, you’ll have to build a content schedule to manage multiple locations and time zones. This process may take some time and a lot of understanding to get it right. However, it is the only way to find the best time to post on TikTok. If you can crack this code, you are bound to succeed on TikTok and receive a continuous flow of engagement rate every day.
What are the Best Times to Post Each Day?
Every creator, business, or brand has different best times to post on TikTok depending on their target audience, location, and peak activity time. However, certain time frames may be suitable for the majority of the niches on TikTok. Let’s have a look:
- The best time to post on TikTok on Monday starts from 6 AM, 10 AM, and 10 PM.
- The best time to post on TikTok on Tuesday vary from 2 AM to 4 AM, and 9 AM.
- The best time to post on TikTok on Wednesday starts from 7 AM, 8 AM, and 11 PM.
- The best time to post on TikTok on Thursday includes 9 AM, 12 PM, and 7 PM.
- The best time to post on TikTok on Friday includes 5 AM, 1 PM, and 3 PM.
- The best time to post on TikTok on Saturday starts from 11 AM, 7 PM, and 8 PM.
- The best time to post on TikTok on Sunday includes 7 AM, 8 AM, and 4 PM.
How to Find the Simplest Time to Post on TikTok?
There is no universal best time to post on TikTok. The average best time to post for a wide range of creators, brands, and businesses depends on their location and type of audience. You can access this information from the profile analytics. Let’s look at key steps to find the best time to post on TikTok:
Create a TikTok Pro Account
TikTok Pro is a business account that offers data analytics for your profile. Therefore, switch to the TikTok Pro account to unlock your profile metrics and find the best time to post. If you already have a personal TikTok account, then simply go to the settings and privacy section. Tap on ‘Manage Account’ and under the ‘Account Control’ section, tap ‘Switch to Business Account’.
Switching to a business account will give you access to analytical tools. Now, go to the analytics section and explore the various metrics related to your profile. Here, you’ll find information about your audience demographics, profile performance, and more.
Mark your Top Territories
Identifying the location of your audience can help you understand their active time. Unlike Instagram, TikTok only provides the name of the country in the location tab. However, you can still utilize this piece of information to find the best posting time frame. It may take several trials to find the right time to post but it’ll help you immensely in the future.
Know the Peak Active Time of your Audience
TikTok analytics provides an incredible section called the ‘Follower Activity’. The best part about this section is that it provides detailed information on your follower’s most active days and hours. Note that times on TikTok are usually recorded in UTC (Universal time Coordinated), so you’ll have to convert it to your time zone. You may also use a time zone conversion tool to make the switch easier.
Track the Growth
Now that you have found the best time to post, it is time to test it. This is a trial and error process wherein you post your content at peak time and monitor your post-performance. Having a track of post-performance will help you make the final tweaks that’ll bring in massive engagement to your profile.
Frequently Asked Questions (FAQs)
Does Posting time matter on TikTok?
Usually, the TikTok algorithm ranks different content based on a combination of factors. However, the majority of the decision lies in the amount of engagement you receive on recent posts. Therefore, posting time does play a crucial role in boosting your online visibility.
The strategy is very simple: if you post during the time your audience is active, you’ll receive instant engagement. Of course, you must pay attention to other factors as well, like posting consistently, using the right hashtags, music and creating trendy content.
Another reason why posting time matters the most is that it boosts your content on the ‘For You’ section on TikTok. This section is similar to Instagram’s Explore Page where TikTok users can find new and interesting content every day. Thus helping you gain wild popularity on TikTok.
Can there be multiple best times to post on TikTok?
Of course! There is no single best time of day to post on TikTok. However, for a creator, posting on multiple best times can get pretty frantic. This can be avoided by setting up a system where you can monitor which time of a particular day brings in maximum engagement. If there are two different best times in a day, you can publish two posts at the respective times and monitor the performance of each post. This way you’ll have a clear idea about the best times to post every day.
What are the best days to post on TikTok?
If you have to pick the best days to post on TikTok then go for Tuesday (9 am), Thursday (12 pm), and Friday (5 am). These times offer better engagement as compared to other times. However, it is not a hard and fast rule for every creator to follow these timings. Ultimately, the best time to post on TikTok depends on your audience demographic data and overall profile metrics.
Is it good to post frequently on TikTok?
While it is good to post consistently on Tiktok, it doesn’t mean that you can post multiple times a day. Maintain a posting schedule to publish at least one new post every day. Typically, posting one to two times a day on TikTok is pretty normal. However, this depends on the ability of your audience to engage with multiple posts on the same day. Therefore, limit your posts to 1-2 per day. Posting more than this can lead to a decline in audience interest leading to fewer views and low engagement.
How to grow on TikTok?
Apart from finding the best time to post, certain factors can help you grow on TikTok. The first crucial factor that determines your success on TikTok is the quality of your content. Find your niche and create captivating content. Use visual aids, and trendy music to make your video appealing. Keep an eye on the trending videos in your niche and create similar content to stay on top.
Use relevant and trending hashtags to improve video discoverability. Monitor your competitors and see what type of hashtags they are using for each post. Incorporate those hashtags in your content. You can even create branded hashtags to improve brand awareness. Lastly, monitor your analytics and profile performance regularly to make better changes in your marketing strategy.
How to keep a check on TikTok audience analytics?
Switch to the TikTok Pro account to get your hands on the analytical tools. TikTok analytics provides detailed information and wonderful insights into your audience data, profile performance, engagement rate, and more. Here, you can monitor any profile metric with utmost ease and convenience.
Should I post in the morning or night?
Typically, the average best time to post on TikTok ranges from 6 is to 10 am and 7 pm to 11 pm at the night. Therefore, you can experiment with the posting times both in the morning and night. The best way to find the perfect balance is to visit your profile analytics and check the peak active time of your audience. This will help you get better results.
Where can I find the latest trends on TikTok?
All the latest trends on TikTok can be accessed from the ‘For You’ Page. This page offers a curated feed of viral videos based on the user’s interest. Usually, TikTok analyses each user’s post interaction and interest with the app to customize their feed. So, if you want to find trending videos in your niche then have a look at the ‘For You’ Page. You can even use this page as an inspiration to create similar viral content for your audience.
How to get Viral on TikTok?
Getting viral on TikTok is not an easy task. It requires a little bit of smart work. Of course, the quality of your content is the first and foremost aspect that you need to improve to get viral on TikTok. Follow the latest trends, use trendy filters, music, and visual aids to make your video more interesting. Pay attention to the first few seconds of your video to stop the audience from scrolling. Don’t shy away from incorporating strong CTAs at the end of the video. Work on your captions and hashtags. Lastly, be authentic and interactive with your audience.
As TikTok is gaining more popularity every day, newer brands, influencers, and creators are entering this platform to make their impact on the digital market. If you are one of them, then it is time to leverage the power of engagement on TikTok. But remember, creating thumb-stopping content is not the only wonder you can do to get maximum engagement. This is just a stepping stone to grab the attention of the audience.
The key to becoming successful on TikTok is to strategically reach your audience at their peak activity time. Find the best time to post on TikTok to tap into the right audience who’ll be interested in your content. Be aware that this is not a one-time process. As you grow on TikTok and increase your following, keep a check on the best time to post now and then. Follow the steps given above to efficiently find the best time to post on TikTok and let the magic happen!