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    When is the best time to post on Instagram?

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    Instagram is one of the biggest social media platforms used by millions across the world. Earlier, the Instagram algorithm wasn’t that strong. The feed was based on the time uploaded. But now it’s not so. Instagram wants you to keep using the app as much as possible and thus, it will show you posts that it believes you enjoy. There are several factors that go into determining the rank of your posts but if you want good engagement you have to know the best time to post on Instagram. The best time means your post will get more engagement when posted at that time. Today, we are going to look at some of the best time slots for posting on Instagram for each day of the week. Let’s get started.

    General Best Time to Post

    General Best Time to PostTime in EST

     Table for Retail and Consumer Product Niche

    Table for Retail and Consumer Product NicheTime in EST

    Table for Media and Entertainment Niche

    Table for Media and Entertainment NicheTime in EST

    Table for the Tech Niche

    Table for the Tech NicheTime in EST

    Best time to post on Instagram Monday

    Monday is the start of the week. If you want to post on Monday then there are a few spots where posts often receive quite a lot of engagement. The global best time to post can be at 6 AM, 10 AM, and 10 PM. Generally posting around those time intervals may be beneficial. 

    For retail brands, the best engagement occurs between 9 AM to 7 PM. For media and entertainment, the time slots to post can be 8 AM to 9 AM and 3 to 4 PM, and 7 to 8 PM. Businesses, brands, and influencers who want to promote their content on Instagram then you can upload your posts at the intervals mentioned. These spots can help you get more exposure on Instagram.  

    Best time to post on Instagram on Tuesday

    People spend a lot of time each week browsing their Instagram feed and spending time on the explore page. To get noticed you have to post at the right time. In general, if you want to post your content on Tuesday then you have a few time slots viz. 2 AM, 4 AM, and 9 AM. You can try posting during these intervals to see how good the results are. The time slot varies between different niches. 

    If your brand has something to do with retail then the best time to post on Tuesday is 9 to 10 in the morning. 11 AM to 3 PM and 4 PM to 7 PM. The most engagement rate is from 11 to 3. For brands that upload content related to media and entertainment, the best time slots are 8 to 10 in the morning, 2 to 4 in the afternoon, and 7 to 8 in the evening. 

    For tech-related brands, the best time to post on Tuesday is 6 to 10 in the morning and 10 PM at night.

    Best time to post on Instagram on Wednesday

    Most days of the week you will find a lot of best time slots to post occur early during the day. Wednesday follows the same suit. The best time to post on Wednesday is 7 AM, 8 AM, and 11 PM. If you want to gain more engagement in your posts and want to increase visibility then you can try posting in those time slots on Wednesday. Let’s look at time slots for some niches.

    Brands in the retail and consumer goods niche will find that Wednesday is the best day in the week for them. The time slot during which you can gain a lot of engagement on Wednesday for this niche is 7 in the morning to 9 in the evening with peak engagement happening between 11 to 4.

    For brands in the media and entertainment niche, the best time to post on Wednesday includes 7 to 11 in the morning, 1 to 5 in the afternoon, and 7 to 8 in the evening.

    For tech brands, the best time to post on Instagram on Wednesday is 5 to 11 in the morning and 4 in the afternoon. The peak engagement happens at 6 in the morning and from 10 to 11 in the morning.

    Best time to post on Instagram on Thursday

    Let’s move on to Thursday next. To keep getting more engagement on Instagram and to gain more followers you have to post almost daily on Instagram. If you want to know the best time to post on Thursday then the time slots are 9 AM, 12 PM and 7 PM. On Thursdays, these intervals have the probability of giving you some quality engagement. So, give it a try. Time intervals depend on a specific niche as well.

    Any brand or influencer who wants to grow in the retail or consumer goods niche will have to post during these time intervals on Thursdays. 8 in the morning to 8 in the evening. The peak engagement happens during midday between 10 to 4. So, post your content during these hours to get some good results.

    If you work in media and entertainment or your profile revolves around that niche then the time slots for the best time to post on Instagram on Thursday are 8 to 11 in the morning and 2 to 8 at night. The peak engagement happens from 2 to 4.

    For tech-related content, the best time to post occurs in the morning from 6 to 12 and in the evening from 7 to 9. The engagement is generally moderate for this niche on Thursdays. So, this may not be the best day to post content in this niche.

    Best time to post on Instagram Friday

    Now, we are nearing the weekends. Let’s take a look at how you can gain more engagement on Friday by posting at certain times during the day. In general, if you post very early in the morning, say 5 AM, or during 1 to 3 in the afternoon, you may gain more engagement on Fridays. But different niches behave differently as users’ interests and geographic locations vary.

    If you are generally involved in posting content related to retail and consumer goods then you may find a few good time slots on Fridays as well. You basically get to post from 6 in the morning to 6 in the evening. The best time to post would be from 10 AM to 2 PM. If you want more engagement for product marketing-related content then this is the time.

    The media and entertainment niche also sees some peak engagement during Friday. Posting during work hours can often ensure that you gain more visibility later in the day. On Fridays, you can try posting your media and entertainment-related content between 7 AM and 4 PM. The peak engagement takes place from 8 to 11 in the morning.

    Tech also has some quality engagement. The best time to post for Tech on Fridays is to post in the morning from 7 to 10.

    Best time to post on Instagram Saturday

    Saturday is not the best day for posting the most important or engaging content on Instagram. The engagement rate decreases on the weekends. There are still some time slots that may give you some engagement viz. 11 in the morning, 7 to 8 in the evening. You can gain some engagement if you post in these slots. Now, let’s see how some niches fair on weekends.

    Any content related to retail or consumer goods doesn’t gain a lot of engagement on Saturdays. Still, if you are looking to post some content then the best time slot may be from 9 to 11 in the morning. The rest of the day is not that eventful.

    The engagement on posts related to media and entertainment is quite low on Saturdays. If you have some important promotion to update on Instagram then Saturday is probably not the best day. The engagement is quite low with low to moderate engagement happening between 1 AM to 4 PM.

    Tech content does better on Saturdays than other niches we mentioned. You can get your posts in at a few different time slots to gain some engagement. The best time to post is from 7 AM to 11 AM.

    Best time to post on Instagram Sunday

    Sunday is the last day of the week. It is also the last weekend. As expected from the results we have seen so far, Sunday is not the best day to post on Instagram. So, it is better not to post anything important on Sunday. 

    Even though the engagement on Sundays is usually low, the peak engagement happens in the morning at 7 AM and 8 AM. You do get some engagement at 4 in the evening as well. 

    We see similar results for niches as well. Retail and consumer goods-related content does not perform well on Sundays. You do get low to moderate engagement from 10 AM to 2 PM. But it is better to not post anything important during these slots as it will most likely reach fewer people.

    The results are similar for the media and entertainment niche as well. You get very low engagement. Peak engagement happens between 10 and 11 in the morning. 

    Tech still sees better engagement than the other niches we talked about. If you want to post tech-related content on Instagram on Sundays then beneficial time slots come in the morning from 7 to 9.

    Get an Instagram Business Account

    If you want to look at Instagram analytics for free and do more fine research to know what is the best time to post on Instagram for you then you need to have access to Instagram insights. To gain access to this tool you need to have a business account. It is free. If you have a personal account you can convert it to a business one as well or open a new account on Instagram directly choosing a business account. Here’s how you can convert your Instagram personal account to a business one.

    • First, log in to your Instagram account.
    • Next, go to your profile and click on the menu option. This is the icon with the three horizontal bars.
    • Now, go to settings.
    • You should be able to see an option called switch to a professional account. Click on it.
    • If you do not find the option here then click on Account.
    • Here you will see the switch option. Click on that.
    • Next, click on continue.
    • You will need to choose a category for your business. Choose an appropriate one and tap Done.
    • Now, click on OK and then on Business and then on Next.
    • You will need to provide your contact details. If you want to skip this step then you have that option as well.

    That’s it! Your account is now converted to an Instagram Business Account. You can now use Instagram insights. Instagram insights will provide you with various insights related to your posts and profile. In fact, if you are looking to get serious about Instagram marketing and promotion you need to convert your account to a business one to access Instagram insights. 

    How to Gain More Followers on Instagram?

    You have seen some of the best time slots to post on Instagram for each day of the week. But if you want to grow on Instagram you need more than just posting at the right time. A lot of things have to be taken into consideration and implemented to grow on Instagram. We have compiled a list of some of the best tips that can help you gain more followers on Instagram. Almost all the tips we have mentioned can be applied without investing any money. Just focus on these and give your best.

    • Strategize

    Building a strategy is one of the most important steps to take if you are looking for success. So, focus on creating a good strategy that helps you attain your goals.

    Don’t worry about making it perfect. What you are looking for is a basic structure that will keep you disciplined.

    Your strategy will contain your workflow for creating content. The processes you will use to generate ideas and the steps you will take to implement them.

    Then you have to detail some steps for marketing and promotion of your video. Mention the tactics you want to follow.

    Keep your strategy flexible. The more you research the more experience you gain the better your strategy becomes.

    • Set Goals

    You have to set some specific goals that you want to achieve on YouTube. You need to know how to set some SMART goals.

    S – Specific

    Your goal has to be specific. It cannot be too abstract or general. Rather than saying I want to grow my YouTube channel in 6 months you can set a goal that says you will gain 5k followers in 6 months.

    M – Measurable

    The goal needs to be measurable. It is just a continuation of the previous tip. If your goal is tangible then you can always know how much of it you have achieved making it easier to gauge your performance and efficacy of your strategy.

    A – Achievable

    Your goal needs to be achievable. A million followers in 6 months without any prior fame is very hard to achieve. But 5k followers in 6 months is doable. So, make a goal you can achieve.

    R – Relevant

    The goal needs to be relevant to the bigger picture. If you want to be recognized as a good artist then your goals should help you achieve that long-term objective. 


    You have to keep a time limit to achieve your goals. It helps you to stay on top of your game and focus your energy on achieving your goal. Otherwise, you lose motivation.

    • Research

    If you want to grow on Instagram quickly then you have to get good at research. Research is not only great for brands and businesses but also for creators who just want to show their creativity and gain more subscribers.

    You generally have to research your audience and your niche. The info you gather as a result will help you grow on Instagram.

    Understand your niche. Look at the different kinds of posts that are available. This will give you ideas about what kind of content to make.

    Next, understand your target audience. Not everyone is going to like your content. So, you have to research and figure out the demographics and psychographics of your target audience. 

    All this will help you make content that will be engaging for the viewers.

    • Create Good Content

    This one is obvious, isn’t it? Well, not really. If you have tried a bunch of things and none of them is working out then it is a good idea to go back to the drawing board.

    Look at your research. If needed, dig a little deeper. Understand what your audience wants. What are they watching? 

    You cannot survive by creating bad content. There are hundreds of thousands of posts uploaded every hour on Instagram. So, if your content is not good then your post will get buried.

    You do not have to buy any expensive gear as such. Just buy something decent enough. Use editing software to make your videos and images look good. You have to put some time and effort into the production quality of your video along with the content of it.

    • Post Regularly

    You have to step up your game if you want quick growth. This is the era of content. People are looking for more posts to scroll through. 

    You can take advantage of this and create some quality posts that you can upload regularly. It is going to take a lot of effort but if you can do it in the initial grind you will gain an audience.

    You may not feel creative every day. So, try to utilize the days you feel like creating content and make a bunch of them.

    Then you can just use the rest of the days to edit these videos and keep uploading them. Then again when you feel creative you can create a bunch of posts. 

    Make a schedule. This will help you stay motivated. Let your audience know your schedule. This will make you feel more motivated to keep creating content because you have already told them about it.

    • Engage With Audience

    Audience engagement and interaction are the keys to building a loyal community of followers who enjoy your work and are ready to support you.

    You have to take some time to engage with your audience. A lot of influencers do it. Asking viewers for suggestions and critique can be a good way to engage as well. 

    You can even read out some comments in a video or a reel. If you don’t want to do that then at least react to some of the comments. Pin a comment you like and reply to a few.

    Let your audience know that if they comment on your video you will respond to them. You can even ask them to reach out on Twitter or other platforms where you can interact with them as well.

    Using Instagram stories you can do some Q & A stuff.

    • Host Contests and Giveaways

    Another good way to engage with audiences and to gain more engagement on Instagram is to host contests and giveaways.

    A lot of influencers have done these successfully. But of course, you don’t have to spend thousands on giveaways. Just pick a nice prize.

    The entry criteria for the giveaway or the contest should be to subscribe to your channel, to like the post announcing the contest, and to comment on a phrase or something. This will help in gaining more engagement on your video boosting its rank.

    Pick random winners for giveaways. For contests, you can host something related to your profile. If you are a painter then ask your audience to turn in their art and you can review them in a video. The winner gets the prize.

    • Use Hashtags

    One of the ways to reach new audiences on Instagram is to use hashtags. Hashtags categorize your content. It tells users and Instagram what your post is about. 

    This will help you in reaching more people. But you do need to do some research to figure out some of the best hashtags to use in your niche. 

    Look at the posts of your competitors. Collect the hashtags they are using. Using a research tool you can understand the strength of the hashtag and how difficult it can be to rank for it.

    Then start using the hashtags on your posts. Using Instagram analytics figure out which ones are giving you the best results and then start using them.

    Don’t spam hashtags. You can add 6 to 7 hashtags at most. Also, only use hashtags that are relevant to your post. You want your post to reach users who actually want to see your content.

    • Try Different Content Format

    Instagram has brought in a bunch of different formats for users. There’s the traditional image post. Then there’s the video. 

    If you have a longer video you can post it on IGTV. The. There are Instagram stories and reels. You can even do a live stream.

    So, try using different content formats. Today, Instagram reels are tremendously popular. People keep scrolling through these for hours. If you have a short video that packs a punch then you can upload it as a reel.

    There might be many content ideas and posts that may not suit the main profile but can be quite engaging momentarily. You can use Instagram stories for that.

    To engage and interact with your audience you can do live streams. You can even bring in another influencer to share the stage with you.

    • Use Tools if You Need

    There are many social media tools out there that can help improve the efficacy of your strategy. So, use them if you need some help or boost.

    There are many amazing editing software that can help with editing your images and videos to fit perfectly on Instagram.

    There are auto-scheduling tools that can be used to schedule a post on Instagram. If you have created a lot of posts then you can schedule them to be uploaded and the tool will do it. 

    A good idea is to create and schedule posts for special events and days.

    Then there are research and analytics tools that are great for promotion. It helps you gain more info and fix your strategy to give you optimal results.

    Final Note:

    So, these were some of how you can grow your presence on Instagram. These look quite simple but the difficult part is to be patient and consistent. You have to keep moving. Don’t give up. Use all these tips and tricks and then post your content at the right time to maximize gains.

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