Zoolander Fashion Week: Best Social Play 2015?

Fri, Jan 1, 2016
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With Ben Stiller and Owen Wilson again becoming Derek Zoolander and Hansel McDonald, this time on the Valentino runway at Paris Fashion Week in 2015, they hijacked the show to promote the upcoming sequel to the 2001 comedy “Zoolander.”

The faux male models strutted their stuff down the runway flashing that famous, Blue Steel look. And in a year full of creative innovation, was the Zoolander 2 Social/PR Stunt at Paris Fashion Week the best Social play in 2015? At worst, it must be in the top 5 right, but can you name a better integrated social/PR stunt in the last 12 months than this one for Zoolander, that grabbed almost every headline the world over? Maybe the closest was the McWhopper headline grabber?

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