This is the keynote presentation from Scott Monty (Head of Social Media @Ford) at the 2009 OMMA Global conference in New York on September 21. It tells the story of Ford’s social media experience and highlights the key elements that make them one of the top companies using social media.
Ford’s Social Media Strategy is simple “To Humanize the company by connecting consumers with Ford employees and with each other when possible, providing value in the process” and when executed with creativity and passion like most of their campaigns so far, can deliver incredible results.
Scott talks about accessibility, transparency and authenticity in Fords approach. All of which should form some of the key fundamentals of any social media strategy, for any company. I would have love to have been there to head to whole presentation!
It also showcases some of Fords best social media campaigns and pushes a really important thing… Just having a social media presence isn’t actually a social media strategy. You need to create and define a strategy, and more importantly, you actually need to make it happen and bring your strategy to life with campaign executions and every day interaction with your customers, adding value or satisfaction with every experience. (via Viral Blog)