I’ve just been sent a link to what I believe is an almost undiscovered land within YouTube, well, by undiscovered I mean I’ve never seen it (have you guys??) and for an official YouTube run channel, it’s clearly almost non existent with only 60,000 views since going live back in December 2009.
This is home to the the best creative marketing examples on YouTube and shows everything from viral videos through to annotations and brand channels. The official channel has some of the biggest viral hits complete with case studies, agency comments and client feedback.
There is some great content in here, and some completely missing, work like the Samsung 3D TV Game On YouTube misses out while Old Spice is of course in there. So who’s actually seen the YouTube show & tell site before or have I been hiding under a rock for the last 6 months? I’m hoping they will update it more often and back date with some of the great campaigns they’ve missed! Click here to check out the YouTube show & tell site. (thanks Stevo!)
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July 22nd, 2010 at 2:29 am
According to the area where one can sign up for the eNewsletter, this launched in April 2010.
I also found “The Man Your Man Could Smell Like” in the viral videos area. Perhaps they have yet to add the recent wave of Old Spice videos.
July 22nd, 2010 at 11:29 pm
Thanks Aden!
July 23rd, 2010 at 10:36 am
Hey Guys,
Correct – it did indeed launch in April (I’ll change my post) but they actually launched all the page videos back in December 2009!
Great collection. Looking forward to them adding more and more content.
July 25th, 2010 at 8:58 am
No mather what people say, I still loose my patience clicking trough youtube videos, switching from pages to pages (actually videos to other videos), to understand the whole story. And almost aways “an erros has occured” message appears. YT still sucks for a couple of things, specially like interactive advertising.
BTW – the idea is great. But still doesn’t work well.
July 25th, 2010 at 10:38 pm
Last week I was invited to the introduction of new YT adveritising formats in Prague, Czech republic(finaly). I believe YT is still one of the great tool you can use for campaign but Google must strongly cooperate with creative agencies, give them as much materials(like YT Show and tell page), insights they can. Otherwise it will end just with the videos and pure banner advertising..