YouTube: The 5 Second Skip Ad Campaign

Wed, Sep 5, 2012
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I think everyone has had some sort of idea for the Skip Ad button on YouTube, but here’s a live one for a government environmental care agency in Chile (by MayoDraftfcb) showcasing a range of environmental messages that challenge you to either skip the ad or skip the behaviour. In just one week, over 80,000 people chose to change their behaviour over skipping the ad… Thoughts?

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