Cannes: YouTube Interactive Music Machine

Thu, May 19, 2011
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The Cannes Lions creative challenge “YouTube Good Work” entries have been submitted and it’s great to see some really innovative ideas being developed to help such good causes. This one caught our eye as it incorporates a very simple concept with a new twist to create something fun.

This interactive YouTube video was developed in repose to a brief from Education Through Music-LA (ETM-LA) as part of this years’ Cannes Lions creative challenge. They asked for an innovative, modern video to inspire new audiences to get passionate about keeping music and arts in school for every child. ETM-LA works to bring instruments into the hands of kids to ensure that music is part of their learning and development. In a simple way this YouTube video lets anyone and everyone creative music. Using existing Youtube functionality, this video hands the controls over to the viewer and allows them to make their very own music track. Your keyboard becomes the controller, with keys 2 to 8 triggering different sounds. Very cool.

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    Posted by: Katy Daniells

    6 Comments For This Post

    1. Serhiy Kolesnyk Says:

      Reminds of Uniqlo’s soundboard mixer from about half a year ago.

    2. Vaczkor Says:

      This is old. The original version is made by MistergyGuitarMan
      http://www.youtube.com/watch?v=DOtOBUaLj24

      And was also created for NIVEA for their Fitness Tour campaign, where you could be the instructor.
      http://www.youtube.com/watch?v=teE3iWCtyno

    3. Vaczkor Says:

      This is old.
      The original version was made by Mistery Guitar Man: http://www.youtube.com/watch?v=teE3iWCtyno

    4. aquilici Says:

      Don’t know if it’s that innovative, but sometimes simpler ideas work better.

      http://www.youtube.com/watch?v=WMtaucUDgjM

    5. TOMMY Says:

      THIS VIDEO IS A COPY OF THIS:
      http://www.youtube.com/watch?v=8q7ls4Lmpu4&NR=1
      http://www.youtube.com/watch?v=8q7ls4Lmpu4&feature=related

    6. דירה להשכרה הוד השרון Says:

      צהרים טובים לכולם בהתחלה אני הנני רוצה להבליט שרשמת מאמר מרשים . ברצוני לשתף אותכם , אתמול הייתי בחברת תיווך אמינה מאוד , במידה הינכם מחפשים מקום מגורים בארץ ישראל תבואו לחברת תיווך בפתח תקווה , הם יבואו עבורכם את המקום מגורים המתאימה יותר-מכל , מפני ש יש להם בקיאות נכבד ומאגר דירות גדול .בקיצור מומלץ ביותר .

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