The Cannes Lions creative challenge “YouTube Good Work” entries have been submitted and it’s great to see some really innovative ideas being developed to help such good causes. This one caught our eye as it incorporates a very simple concept with a new twist to create something fun.
This interactive YouTube video was developed in repose to a brief from Education Through Music-LA (ETM-LA) as part of this years’ Cannes Lions creative challenge. They asked for an innovative, modern video to inspire new audiences to get passionate about keeping music and arts in school for every child. ETM-LA works to bring instruments into the hands of kids to ensure that music is part of their learning and development. In a simple way this YouTube video lets anyone and everyone creative music. Using existing Youtube functionality, this video hands the controls over to the viewer and allows them to make their very own music track. Your keyboard becomes the controller, with keys 2 to 8 triggering different sounds. Very cool.