YouTube campaigns are changing and so are the ways you can develop interactivity with video. Since the introduction of video hotlinks we’ve seen more and more “interactive” videos & story telling campaigns emerging. This new campaign called “Choose Your Own Ending” by DropTheWeapons.org is an interactive film that allows you to decide what happens next. You can interact with it, choose what to do and decide how it ends!
The campaign utilises YouTube to tell a story across about 50 videos, each between 30 seconds and one minute which means that it provides instant viewing on broadband connections. It’s a great way to engage that market who would be easily enticed to follow the adventure from start to finish and then come back to try the different scenarios! (Via ViralBlog)