(7 votes, average: 4.00 out of 5)
I remember watching a great presentation from my previous CEO a few years back on how personalisation and customisation was to be the xfactor of future product marketing, that was on the back of some of the first NikeID stores, and while botique beer brands have been doing this for a few years, AKQA and Heineken are now bringing this to the mainstream with “Your Heineken” and it’s a step above the rest with a neat online tool that allows you to customise almost 100% of the bottle in 3D. Upload images, text, photos, you name it and they’ll be rendered in 3D on the bottle to give you a preview before you buy. Pretty cool. Check it out at “Your Heineken” here.
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Actually, I beg to differ – you can’t customise the bottle on this site – you can only add a message on it, the designs a predefined.
However for the same campaign, Irish Agency, CKSK created a Facebook application and competition where you can actually design and preview your bottle completely in 3D. The best (highest votes) designs each month are printed in outdoor (48 sheets) in Ireland.
Build using 3D/Papervision, Flash and some smart Facebook app stuff, this is where you can actually fully design your own bottle, top to bottom:
You can try it at: http://apps.facebook.com/yourheineken