(3 votes, average: 4.00 out of 5)
This Digital Installation from Yahoo! is a pretty cool way to light up the reception area for the head office in San Francisco. It’s based off a new 3D gesture controlled system that allows passers by to interact and control Yahoo! branded content through body gestures and movement that aims to mimic natural human responses. The brief to Tronic / Brandfirst from Goodby, Silverstein & Partners also made note there was to be no instructions or screen prompts, as they wanted people to experience the response patterns by accident. Pretty cool, but could have been taken further?
[...] This post was mentioned on Twitter by Aden Hepburn and Karla Hayward, Franck Terme. Franck Terme said: Yahoo! 3D Gesture Controlled Digital Installation http://bit.ly/hvAr1q @adenhepburn Nice one
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Visually this is very beautiful and cool, but once the eye candy wears off it seems to lack originality and purpose. Apple has done similar things with their app store icons back in April of 2009. As this banner ad shows. http://www.youtube.com/watch?v=PvptA2p48Vg&NR=1
At least aggregate social/yahoo news so it doesn’t seem as looped.
Love the 3D controlled gestures, makes you wonder where we will be in another 10 years.
Maybe the land of Minority Reprot isn’t too far off.
I’m really suprised there aren’t more interactive type adverts out there, especially as we now have kinects in our living rooms and who know’s what else in the gaming world coming along.
UK agency Livity created something very similar for the South London public over christmas; a gesture controlled digital snowglobe. Film and free download of the program used to create it here…
http://livity.co.uk/2010/the-snow-inside/
[...] only started to see over the past few years are interactive posters. By touching, swiping or moving we can manipulate the information available, focussing in on details or playing with them. The [...]