Xperiment: Drug Awareness Campaign

Tue, Jul 7, 2009
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xperiment drug awearness campaign
Meet Earl, the new drug testing eye for Canada’s Substance Abuse Center. In their latest online campaign, they use a 3D eye character named Earl to by intoxicated by various drugs to show off the effects that take hold of your body. Aimed at teens, it’s a great looking website with a quirky voice over and some great engagement, but honestly, I can’t see this stopping any teenager out of taking drugs? The campaign was created by DraftFCB Toronto & Rune Entertainment. Check out the website here.

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