There is a growing trend towards launching promo mobile apps for console games which I’m not sure every buys into just yet, but when you see an example like this from AKQA for Dance Central 2 (the sequel to the most popular Xbox Kinect game) you’ll soon realise the potential for fun-based feature apps and the power of the content that can be shared from it… very cool…
Same thing, but better, by CPB Europe: http://www.youtube.com/watch?feature=player_embedded&v=e5FQX51_VNc
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This is a pale copy of the CP+B autodance campaign promoting the game just dance which was release late 2011