WWF: Light Bulb Campaign By Draft FCB

Wed, Jan 7, 2009
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In this new campaign from WWF, Draft FCB, Toronto highlight the importance of making change at the highest level. WWF explains to consumers that with their support they work with government and industry to get to the core root of the issue. Because after all, an energy efficient light bulb can only be as efficient as it?s made and powered.

Advertiser: WWF Canada
Agency: DraftFCB, Toronto
Creative Directors: Robin Heisey, Joe Piccolo, Chris Taciuk
Art Directors: Joe Piccolo, Oliver Brooks
Copywriters: Chris Taciuk, Mike Richardson
Agency Producer: Kelly Cavanaugh
VP Group Account Director: Jeremy Marten
Account Director: Nadine McLean
Account Manager: Jessica Jaskula
Interactive: Catherine Baird, Adam Notzl-Keyser
Production Company: OPC, Toronto
Director: Woods + Low
Executive Producer: Harland Weiss
Producer: Donovan Boden
Director of Photography: Chris Woods
Editor: Johnny Devries, School Editing, Toronto
Audio: Woods + Low

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