Apart from the voice over, this is a great piece of Augmented Reality for WWF aimed at raising awareness around the plight of the siberian tiger, created by Leo Burnett Moscow. WWF printed thousands of tiger t-shirts and distributed them online and to key stores in Moscow featuring specially placed AR video mirrors that would instantly active the AR experience the moment a tiger t-shirt was detected. And at that moment, the experience became quite graphical to anyone wearing the shirt, complete with bullet wounds, huge amounts of blood and sound effects to match… This is a great example of AR working seamlessly into campaigns…
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October 8th, 2010 at 9:26 am
It’s incredible how fast Augmented Reality technology has been developing. Every time I read a new article about a campaign, I feel as though it has far surpassed previous ones. I wonder how the image on the mirror works, since the image would be dependent on the angle you’re viewing it.
October 8th, 2010 at 9:27 am
It’s incredible how fast Augmented Reality technology has been developing. Every time I read a new article about a campaign, I feel as though it has far surpassed previous ones. I wonder how the image on the mirror works, since the image would be dependent on the angle you’re viewing it.
October 8th, 2010 at 9:32 am
It’s incredible how fast Augmented Reality technology has been developing. Every time I read a new article about a campaign, I feel as though it has far surpassed previous ones. I wonder how the image on the mirror works, since the image would be dependent on the angle you’re viewing it.
October 11th, 2010 at 5:20 pm
it seems to be fake. when you sit in this t-shirt in front of your computer, the pattern is under the table.
also, next to the mirror, i believe, the pattern can not be read because it is transformed due to the fact that it is printed on a t-sgirt in a very small variant.
but nice idea.