WWF: Augmented Reality Tiger Shirt

Mon, Oct 4, 2010
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Apart from the voice over, this is a great piece of Augmented Reality for WWF aimed at raising awareness around the plight of the siberian tiger, created by Leo Burnett Moscow. WWF printed thousands of tiger t-shirts and distributed them online and to key stores in Moscow featuring specially placed AR video mirrors that would instantly active the AR experience the moment a tiger t-shirt was detected. And at that moment, the experience became quite graphical to anyone wearing the shirt, complete with bullet wounds, huge amounts of blood and sound effects to match… This is a great example of AR working seamlessly into campaigns…

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