The WPP comissioned BrandZ report for the Top 100 Most Valuable Global Brands 2011 has been released and here is a video documenting the countdown from last to first place.
There has been plenty of movement this year, in particular, from Apple who rose almost 85% on the back of the iPad to become the worlds most valuable brand, while Google managed to lose 2% dropping to second place, with a value just over $110 Billion USD.
For those who are interested in a little more than just the Top 100 Most Valuable Brands for 2011, the report breaks everything down by industry and region, while also providing some interesting opinion from industry leaders along the way.
You can download the PDF report here, view the eReport here or find the mobile app version here.
What do you guys think of the top 100? As expected or… ?
Marlboro in the top 10 is a big surprise to me. Might be because in the Australian market they can’t show any form of visual branding in public, but I guess in most other countries they still allow it…
@JP Yeah, I’m wondering if they still get a lot of traction in Europe / south america? I don’t think they have any restrictions over there?
No oil companies in the top 10, not even top 20. You don’t have to guess why.
this study is worldwide?
Sure is mate
@aden:they have huge restriction across europe. i
Were the results weighing in on or factoring in at all the total amount of advertising spent by each brand?
If no, impressive.
If yes, then curious to see those results.
[...] about opulence. Harley is about rebellion. Krispy Kreme is about indulgence. But take a look at the list of the most powerful brands and you will find that many of these brands are very hard to actually quantify. For example, [...]
[...] Harley is about rebellion. Krispy Kreme is about indulgence. But take a look at the list of the most powerful brands and you will find that many of these brands are very hard to actually quantify. For [...]