W+K Wieden Kennedy launched a Virtual Easter Egg Hunt for the festive period using one of the latest Microsoft technologies called Photosynth. A very cool app that constructs 3D environments from photos and lets you create a virtual experience online. W+K synthed over 900 photos into a 3D virtual easter egg hunt challenging users to find 6 hidden eggs (with numbers on them) in the correct order, then the very first person to call that number would win a one-off custom pair of “Nike Dunk Shoes” with places two and three getting a giant Easter egg. Love it, check out the site here.

Related Digital Buzz Posts:

1. M&M’s Launch Online Easter Egg Hunt
2. Curacao Treasure Hunt Competition & Campaign
3. Jimmy Choo Foursquare Treasure Hunt
4. Facebook Virtual Currency System?
5. Google’s Happy New Year Easter Egg!