W+K Wieden Kennedy launched a Virtual Easter Egg Hunt for the festive period using one of the latest Microsoft technologies called Photosynth. A very cool app that constructs 3D environments from photos and lets you create a virtual experience online. W+K synthed over 900 photos into a 3D virtual easter egg hunt challenging users to find 6 hidden eggs (with numbers on them) in the correct order, then the very first person to call that number would win a one-off custom pair of “Nike Dunk Shoes” with places two and three getting a giant Easter egg. Love it, check out the site here.

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