Why Brands Need To Engage In Social Conversation

Sun, Jun 21, 2009
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This is an interesting video (from 22squared) on why brands need to start engaging in social media conversations. Everyone knows they need as many Brand Advocates as possible, but as always, most brands rarely take any additional action to help create more of them. Things like time, budgets and skill sets always get in the way. But more so now than ever, brands need to make the time to harvest online conversations because increased sales are waiting…

Creating brand advocates can be easier than you think and with social media, that influence is powered 10x, 20x 100x 5000x depending on the size of the advocates network. So just imagine what customers would think when you tweet your frustration about your new mobile phone and then the company, say Vodafone, starts tweeting back with live help… You only have to tweet back once for your entire network to know Vodafone just saved the day for you!

Or, like Hoodie Remix did for me in sending me a Hoodie after reading an article I posted on their new website. So If you’ve been looking for an easy way to demonstrate to your clients why their brand needs to be engaging in social conversations across a multitude of social media, then this is the video for you!

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