What’s In The Box?

Fri, Mar 20, 2009
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Last night when I was surfing on the net, I saw a strange message on Youtube: ”Hurry up, this is an early temp version, will be deleted soon.” I watched this 9 minute long P.O.V short film with a bunch of assests from Halflife 2, looks cool and well produced as a viral. It’s obviously has to be a new ARG ad campaign for something new, maybe Halflife 3 or a new mobile phone charge station!?!

You can check out the website here, If you do a right click, view page source you?ll notice the following line of code:<!? Every medium, as its ancestors ?> <!? Every pro, has his anti?s, now you think about that ?> So it’s a very slick viral… But what’s in the box?

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