This beautifully designed infographic from Permuto visualises some of the latest shopper data from the US Census Bureau. What’s interesting to see, is that eCommerce (including phone & catalogue sales) is starting to “out sell” many of the traditional bricks and mortar categories in the US. There is some debate as to the exact numbers being used in this chart, but overall it tells a pretty important message to brands and retailers.
I am skeptical about these numbers. Are they are self reported rather than actual sales figures? I know the split for my industry (books) is way off. I suspect that most industries are seeing the same thing – that bricks & mortar still generate more sales that online, however, bricks & mortar is shrinking yoy while online is growing yoy. Potential is what makes it such a hot channel, not current performance.
Rob, I agree.
I think the numbers look a little out, although they do include phone / catalogue sales also!
Very exciting channel no matter how you look at it
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