Here’s an interesting play to promote not for profit organisation, Waves For Water, with a new YouTube Annotations Campaign called ‘Annotations For Water’…

It’s an animation made only with annotations to promote the message across YouTube. And with a simple bookmarklet tool, anyone can add this animation to their own videos and broadcast a message with a good cause, dramatically expanding reach of the campaign.

I love the concept, just not sure it really came to life!

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