The new Walt’s Warning Interactive Experience website from Sony Pictures Television & AMC has been launched as an online viral/interactive experience, promoting the popular “breaking bad” Tv show. It’s a great full video site and is viewed in the first person as you are taken hostage in walt’s old winnebago complete with chemical lab, so it’s quite an experience (even if you’ve never watched the show – walt is a science teacher, turned meth peddler!) with a choose your own adventure feel to the site, in-which you can navigate and interact with the video and completely customise your full experience. Then you can embed, share or post it to facebook. Great concept and very well produced. Check out the site here. (hope you have fast broadband!)

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