Walkers Crisps in London have just launched a series of interactive bus shelters, or more specifically… Twitter Powered Vending Machines inside bus shelters, staffed by Walkers ambassador Gary Lineker in virtual form, sitting inside the vending machine.
The sampling campaign aims to get three new flavours in the hands of consumers across London, with the roving installations being setup at some of the busiest bus stops around the city. It’s a pretty cool way to sample a new product. What do you guys think? Created by AMV BBDO.