Perhaps the new Volvo has so much hidden technology or maybe because the they just wanted to create some extra buzz at the show, either way, the Volvo X-Ray App that was released at the Geneva Auto Show is a pretty cool way for potential customers to look under the skin of the new Volvo V40, complete with a 360-degree feature experience available for iOS devices.
Its using image tracking to fake the Augmented Reality X-Ray but does a good enough job of keeping it synced to deliver the experience. The app is also laced with demo videos of the latest Volvo tech that can be activated when scanning various parts of the car. I like it as a Motor Show party trick… At Home / In dealerships? Probably not. What do you guys think? Via PSFK.
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[...] In South Africa, VW have created a Facebook challenge which involves users ploughing through Google Street View streets and dropping a pin on every VW car they see. Four finalists will be picked from the participants, themselves and a partner then being flown to a swanky hotel in Cape Town, where they’ll be given a car to do exactly the same in a ‘live-playoff’. Winners will take home a digital hamper packed with Apple goodies. [Play]. Both Volvo and Toyota have revealed augmented reality apps for smart devices. Volvo’s iPad app was created for the Geneva Auto Show, and uses the technology to “X-Ray” the car (using image mapping) to show that under its skin, it’s bursting with cool technology and fancy features. [Watch]. [...]
[...] Both Volvo and Toyota have revealed augmented reality apps for smart devices. Volvo’s iPad app was created for the Geneva Auto Show, and uses the technology to “X-Ray” the car (using image mapping) to show that under its skin, it’s bursting with cool technology and fancy features. [Watch]. [...]