(3 votes, average: 4.00 out of 5)
The Volkswagen Super Bowl spots, featuring the Beetle and the Passat, have gathered significant buzz from the TVC’s. The digital angle is via it’s offical YouTube page, capturing viewers looking for the ads and giving them more, the VW Academy. The idea of the academy is to push viewers to see how the VW stacks up against the competition in a comical way. This is a great follow on campaign to leverage the massive traffic experienced over the last few days online.
Nice way they have thought beyond the 30sec tvc.