Volkswagen: Voice Activated Interactive Banner

Wed, Jul 18, 2012
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Here’s an innovative way for Volkswagen to promote their voice control function within their new ‘Touch Phone Kit’. German agency Agenta Agenturgruppe developed this interactive banner campaign that enables users to video-call their Facebook friends, all from within the banner.

The Volkswagen Touch Kit is a new accessory that can be installed in the users car and allows hands-free calling activated by voice. Banners advertising this were placed on related car sites and enabled users to connect with Facebook and choose a friend to call by using only their voice. The callers profile was modified to show a steering wheel and a pair of hands in front of their face to make it look like they were driving. After the call, the user who initiated the call is prompted to visit the online store to buy the kit. A screenshot of the call is then posted to the users Facebook wall. Whilst the campaign requires a fair amount of activity from the user, it is great to see new creative ideas within banner campaigns. It’ll be good to see what else advertisers can activate from within a banner in the near future. This campaign also involved the work of partner digital agency LOOP.

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