Who said print ads were dead? Well, not the ones that are digitally activated anyway! Volkswagen in Norway have launched what they claim to be the worlds first test drive inside a print ad, and while I think that might just be debated by a few people, there is no doubt, this a seriously cool print ad that comes alive on your iPhone as you hover it over the road in the ad.
While the actual test drive might seem basic, this ad is doing powerful things in print, by allowing Volkswagen to actually demonstrate key features via the iPhone experience to a highly engaged audience of people who download the app to interact with the content. (via Bas on Blogilvy)