Volkswagen have launched a very cool new site for the Tiguan. A 4WD that is city-slicker meets go anywhere weekender in typical Volkswagen style, the website gives a sense that this can do anything, be anything and go anywhere with a full flash interface and ever changing content, structure and animation transforming the design every few seconds. Click here to check it out.
Looks really cool, but absolutely not user friendly. Takes ages to load.
I get lost in the ever changing content and I don not get the message.
Isn’t it handy if a website, specifically an campaign website does get the message across. From design perspective I understand the coolness, but from a communication perspective………… no.