(5 votes, average: 4.40 out of 5)
Here’s a really simple, but suitably smart digital media buy from Volkswagen, attempting to warn people not to stand for imitation Volkswagen parts. To do this, Volkswagen bought YouTube ads across popular videos that were imitations of great ones, and served them with an ad saying “Don’t accept Imitations. Prefer Original Parts” which would click through to the original version of the video duplicate they were watching! A very cool, almost selfless idea from the guys at AlmapBBDO. Via.
Nice one VW, luv it!!
Cool idea for sure, but what’s the objective? Not sure how it helps VW sell spare parts as the users (who may or may not own a VW) don’t have any intent to begin with beyond watching a music video. Perhaps it’s more about positioning the brand?
[...] is the perfect arena for Volkswagen to urge consumers not to accept imitations. Incredibly smart, [...]
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