Volkswagen: The Fanwagen

Wed, Nov 2, 2011
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Choose, Build, and drive away with it… This is the tagline of our new campaign, called “the Fanwagen”.Volkswagen the Netherlands invites its fans to vote for their all-time favorite model. As a reward, it rebuilds this model in a one of a kind edition: the Fanwagen.

Whether they vote for the classic van the T1 or the Beetle, the winning car will be equipped with a myriad of features that avid Facebook users will instantly recognize, making it the most social car ever.

For instance, the Feed-O-Matic allows users to print their friends latest status updates, straight from the dashboard. The gearstick is shaped as the most recognizable Facebook icon: the Like. The Friend finder, a map with all your friends hometowns plotted on it and so on…

Click here to make your choice!

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    Posted by: Fethi Uluak

    3 Comments For This Post

    1. juanmarketing Says:

      Love it!!

      Passion makes the difference

    2. Mark Says:

      Respect.

    3. Jeremy Says:

      LOVE IT. As a die-hard VW fan, and an internet marketing guy who likes clever campaigns, this is brilliant. Hopefully the campaign is a success, I’d love to see it duplicated in the US.

    3 Trackbacks For This Post

    1. FanWagen = Facebook + Volkswagen, love it | Social media, Buzz, Viral consultant blogger Says:

      [...] DigitalBuzz __spr_config = { pid: '4e94fb29396cef2c4a000080', title: 'FanWagen = Facebook + Volkswagen, love [...]

    2. FanWagen = Facebook + Volkswagen, love it | Social media, Buzz, Viral consultant blogger Says:

      [...] DigitalBuzz __spr_config = { pid: '4e94fb29396cef2c4a000080', title: 'FanWagen = Facebook + Volkswagen, love [...]

    3. Useful Social Media Blog » Blog Archive » An infographic on social commerce, a look at the US’s most social companies, Volkswagen’s Fanwagen campaign and still the same old questions? Says:

      [...] social initiatives and Volkswagen may have taken it a step further with the recently launched Fanwagen. The campaign invites fans to vote between the classic Volkswagen Beetle or Bus, with one lucky [...]

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