Choose, Build, and drive away with it… This is the tagline of our new campaign, called “the Fanwagen”.Volkswagen the Netherlands invites its fans to vote for their all-time favorite model. As a reward, it rebuilds this model in a one of a kind edition: the Fanwagen.
Whether they vote for the classic van the T1 or the Beetle, the winning car will be equipped with a myriad of features that avid Facebook users will instantly recognize, making it the most social car ever.
For instance, the Feed-O-Matic allows users to print their friends latest status updates, straight from the dashboard. The gearstick is shaped as the most recognizable Facebook icon: the Like. The Friend finder, a map with all your friends hometowns plotted on it and so on…
Love it!!
Passion makes the difference
[...] DigitalBuzz __spr_config = { pid: '4e94fb29396cef2c4a000080', title: 'FanWagen = Facebook + Volkswagen, love [...]
[...] DigitalBuzz __spr_config = { pid: '4e94fb29396cef2c4a000080', title: 'FanWagen = Facebook + Volkswagen, love [...]
Respect.
LOVE IT. As a die-hard VW fan, and an internet marketing guy who likes clever campaigns, this is brilliant. Hopefully the campaign is a success, I’d love to see it duplicated in the US.
[...] social initiatives and Volkswagen may have taken it a step further with the recently launched Fanwagen. The campaign invites fans to vote between the classic Volkswagen Beetle or Bus, with one lucky [...]