(13 votes, average: 3.38 out of 5)
Here’s the latest Volkswagen work, this time out of South Africa, with the Volkswagen ‘Street Quest’ advergame… It’s a Facebook challenge to find and ‘Pin’ as many Volkswagens on South African roads as possible, using a gamified, custom version of Google Street View.
The campaign is running over a 4 week period, where the people who can pin the most Volkswagen’s, will earn a seat at the grand final, which will be a real-life version of the Street Quest. Very cool work from the guys at Ogilvy Cape Town. (thanks Chris!)
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I’m sure Citroen in the UK did something incredibly similar to this on Facebook last year?
[...] DB /* Esse post foi publicado em Propaganda, Social Media e marcado Social Media, Volkswagen [...]
Citroen UK did something very similar last year – D4seekers – where you could hide cars on Google Street View and then pin them etc…
I don’t think it’s similar at all. Citroën used Street View to basically just find and place pins on a map. Not even augmented reality cars. Volkswagen’s version is different in that you find and pin ACTUAL cars.
[...] vencedores vão disputar a versão real do game “Street Quest” nas ruas sul africanas.via digitalbuzzblog Leia mais em: Volkswagen combina Facebook e Street View para criar [...]
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[...] Another example is “Pin It To Win It” for Volkswagen, its an online advergame, created by Ogilvy Cape Town, where the people who can pin the most Volkswagen’s, will earn a seat at the grand final, which will be a real-life version of the Street Quest.. Take a look at the video for more details, play. [...]
[...] The Volkswagen Street Quest game integrated both Pinterest and a custom-version of Google Street Vie… Players were asked to find and pin as many Volkswagens on South African roads as possible. The [...]
[...] le campagne, interessante il caso di Volkswagen: con Street View Quest, la casa automobilistica tedesca ha unito il pinning (di immagini reali di automobili VW [...]
[...] le campagne, interessante il caso di Volkswagen: con Street View Quest, la casa automobilistica tedesca ha unito il pinning (di immagini reali di automobili VW [...]