Volkswagen Street View Quest: Pin It to Win It

Fri, Aug 3, 2012
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Here’s the latest Volkswagen work, this time out of South Africa, with the Volkswagen ‘Street Quest’ advergame… It’s a Facebook challenge to find and ‘Pin’ as many Volkswagens on South African roads as possible, using a gamified, custom version of Google Street View.

The campaign is running over a 4 week period, where the people who can pin the most Volkswagen’s, will earn a seat at the grand final, which will be a real-life version of the Street Quest. Very cool work from the guys at Ogilvy Cape Town. (thanks Chris!)

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