Volkswagen: #Polowers Twitter Campaign

Thu, Apr 25, 2013
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Apologies in advance, I think this is the 3rd Volkswagen digital campaign post in a week, but with Cannes around the corner, the case study links are flying in… And this case from Volkswagen and DDB Spain, called ‘The Polowers’ aimed to get some tweeting traction in Spain, where despite the popularity of the Polo, there was little to no Tweeting around the new Polo, so DDB created the #Polowers campaign.

Essentially it’s a twitter race, where you tweet with #polowers to get your name on the race track and who ever happens to get their name into pole position, wins a brand new Polo!

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