Volkswagen love a good social campaign and for 6 days, across three major cities, South Africans could play ‘PoloTag’. A real-world social game challenging people to spot the new Polo around a specified route, tag it on twitter, and then test drive it, right there and then.
With the person who drove it for the longest, without being tagged, won the new Polo. Meanwhile hundreds of others got in the cars to experience the new Polo first hand, while creating some social buzz around the new car. Created by the guys at Ogilvy CapeTown.