(5 votes, average: 4.40 out of 5)
Here is one of the very first branded experiences utilising the new LinkedIn API, and interestingly, it’s for the new Volkswagen Passat campaign in the Netherlands, helping to remind people that its seriously packed full of standard features, just like most peoples LinkedIn profiles!
Volkswagen’s LinkedIn campaign called “LinkedUit” or (LinkedOut) gives anyone who challenges a friend the chance to win a brand new Volkswagen Passat, and all you have to do is have the strongest LinkedIn profile in Holland. Once you connect with the site here, it challenges a chosen connection on education, experience, recommendations and connections to award the LinkedIn victor, and the LinkedOut looser.
The power of this plays to the competitive corporate nature of most humans! So it will be interesting to see how many people connect in the first instance, and the number of challenges launched over the campaign. It looks like this even has buy-in from LinkedIn themselves, which is great to see. Congrats to the guys at Achtung in Amsterdam for doing something very different.
Thanks mate, glad you like it! Finally we launched the campaign last week and it has been going very well!
Will be interesting to follow the success of this one. Love the fact that it’s very different to a lot of stuff out there. Nice one!
[...] in the Netherlands, helping to remind people that its seriously packed full of standard … read more Digital Buzz Blog read more This entry was posted in Linked-In. Bookmark the permalink. ← [...]
Fantastic concept – I will follow this campaign to see how it works out. In the US, LinkedIn is often looked at more like an online business rolodex than a social network, and this campaign changes that perception. Good luck! I’m sorry to point out however that “colleague” is missing an “l” in its first use.
Learn to spell ‘primarily’ and as aforementioned ‘colleague’. Spelling issues aside looks like a great campaign!
@Kelli @Jay – yeah, was a late night post from memory… Think I picked that up and changed after the first hour or so, but thanks for reminding me!
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