Here is one of the very first branded experiences utilising the new LinkedIn API, and interestingly, it’s for the new Volkswagen Passat campaign in the Netherlands, helping to remind people that its seriously packed full of standard features, just like most peoples LinkedIn profiles!
Volkswagen’s LinkedIn campaign called “LinkedUit” or (LinkedOut) gives anyone who challenges a friend the chance to win a brand new Volkswagen Passat, and all you have to do is have the strongest LinkedIn profile in Holland. Once you connect with the site here, it challenges a chosen connection on education, experience, recommendations and connections to award the LinkedIn victor, and the LinkedOut looser.
The power of this plays to the competitive corporate nature of most humans! So it will be interesting to see how many people connect in the first instance, and the number of challenges launched over the campaign. It looks like this even has buy-in from LinkedIn themselves, which is great to see. Congrats to the guys at Achtung in Amsterdam for doing something very different.