(6 votes, average: 4.00 out of 5)
Last week we wrote about the Smart Car Twitter Ads from Argentina, it was some what of a Flipbook in the Twitter stream… Today, Volkswagen has one for the Amarok, but in the shape of a Facebook Flipbook. This one, utilising the Facebook Photo Gallery, takes it to the next level with 200+ images that when flicked through, create an ad for the new Volkswagen Amarok inside Facebook.
I love that they’ve invented a media platform inside Facebook. By McCann Erickson Istanbul.
Sexy is the word for this novel idea. Wow!!!!
[...] via __spr_config = { pid: '4eb3dd6e396cef6c4900044c', title: 'Daumenkino auf Facebook – Fotogalerie für den VW Amarok', ckw: 'Facebook Fotos,Facebook Marketing,Volkswagen,VW Amorak', chan: 'facebook,marketing', no_slide: '', slide_logo: true, pub: '2012-04-25 13:14:45', url: 'http%3A%2F%2Fwww.futurebiz.de%2Fartikel%2Fdaumenkino-auf-facebook-fotogalerie-fur-den-vw-amarok%2F', header: 'SCHON GELESEN?' }; var content = document.getElementById('simplereach-slide-tag').parentNode, loc; if (content.className){ loc = '.' + content.className; } if (content.id){ loc = '#' + content.id; } __spr_config.loc = loc || content; (function(){ var s = document.createElement('script'); s.async = true; s.type = 'text/javascript'; s.src = document.location.protocol + '//d8rk54i4mohrb.cloudfront.net/js/slide.js'; __spr_config.css = 'http://www.futurebiz.de/?srslide_css=1' var tg = document.getElementsByTagName('head')[0]; if (!tg) {tg = document.getElementsByTagName('body')[0];} if (tg) {tg.appendChild(s);} })(); [...]
This doesn´t take it to the next level, it´s the same idea as the one from BBDO Argentina, but worst. Shame on you, McCann Erickson Istambul.
Cool idea, but it doesn’t actually work. I just tried it myself and it has to load each picture individually, causing a black frame and 1sec delay between frame.
https://www.facebook.com/media/set/?set=a.384207458290729.88642.187320347979442&type=3
It does work. your internet sucks.
You have to wait one full loop and then it goes without any hiccups
I just tried it and it works fine. Perhaps your internet connection is slow.
They will make this against policy in no time
Yes, there will be delays for most users…something that we learned when we did this same concept (albeit with FB Connect where we inserted user’s info) 2 years ago — https://www.facebook.com/4321themovie/app_4949752878 — SSL hasn’t been setup as the project’s finished.
For those saying it was my internet connection – you are probably right. I was using my agency’s 100mb/s connection at the time. Which is only 30 times faster than the average home connection in New Zealand.
Still, it wasn’t made for our market.
[...] | Digital Buzz Vídeo | Volkswagen [...]
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