Vodafone: Facebook vs. Hamilton

Thu, Sep 2, 2010
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Vodafone launched a new campaign in Netherlands called: Facebook vs. Hamilton. On September 13, the world’s youngest Formula 1 champion Lewis Hamilton takes on racing against a virtual race car, composed of profile photos of 28,800 Facebook members. The race is organized by Vodafone Netherlands to mark the release of its upgraded mobile data network.

Who is gonna finish earlier: Hamilton, who has to speed over a trail of 2.7 km, or the virtual Facebook car of 288 MB?

You can check out the campaign here.

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