Here’s a great Christmas campaign from Vodafone Ireland, bringing together social media, projection mapping and street art to encourage their Facebook community to hit the streets.
Vodafone enlisted digital agency Cybercom to help them create something different this Christmas. The experience started with “Make Someone Happy” on the Vodafone Playground Facebook page which, over the past few months asked fans to share stories about the people they knew who deserved a special treat. Vodafone then delivered those treats to the most worthy nominees, captured it on video and shared it on the Facebook wall. (see below)
This campaign then crescendoed with this series of laser garffiti. The latest laser technology was shipped in from Spain and Ireland’s most talented graffiti artists were asked to paint Christmas messages that had been left on the Vodafone Playground Facebook page wall. There were showcased on the sides of buildings across Ireland. What a great way to bring some cheer to unsuspecting shoppers this Christmas!