Vodafone: Buffer Busters AR Gaming App

Tue, Sep 27, 2011
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Vodafone Germany has released a new Augmented Reality mobile gaming app called “Buffer Busters” challenging users to go hunting virtual “Buffer Monsters” that are slowing down networks.

The location based app guides you infested areas all over the country, where you use the augmented reality shooter to capture the monsters, storing them for when you can get to a Vodafone store to return in exchange for virtual points and badges on the path to winning one of three lifetime plans!

It it’s an interesting ploy for Vodafone to take aim around the whole slow network debate, but also a new way to approach driving store traffic, if that was in fact a goal. What do you guys think?

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