I love campaigns that use technology to offer a new angle on existing creative. This one is from Amsterdam based creative agency Brilliant after Breakfast and is a virtual art exhibition.
They recently launched the ‘Paint Job’ campaign at the famous Rijksmuseum museum. Using the Layar Reality Browser app visitors could scan paintings with their smart phones to see an extra layer on each piece of art work. The virtual layers enabled users to experience the exhibition from a completely new perspective. This kind of technology isn’t just exciting for the world of art but also opens up new opportunities for advertisers by tranforming the world around us to an open virtual canvas, this has been seen is concepts such as the Absolute Inspire: Augmented Reality Street Art. What does the future hold for such technology?