Virgin Mobile: Game of Phones ARG Campaign

Mon, Nov 18, 2013
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Get set to grab your phone, steal a prize and run! Virgin Mobile Australia have just launched ‘Game of Phones’ a spoof on the cult TV Show, Game of Thrones, that utilises the core concept made famous with the MINI Getaway campaign back in 2010 with this new Alternate Reality Game that’s played out in the streets as you battle to become King and win a share of $200,000.

Along the way, you can earn prizes, all you have to do is find them, capture them and then keep a distance between you and every other player trying to become King… Check it out here.

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