This video, as you can imagine, is getting some serious viral traction at the moment, with almost 4 million views in just a few days and over 25,000 shares in the last 24 hours alone and rising. It paints a pretty funny scenario around a horrible real life event. I can’t begin to image, what, if anything, BP could actually do to fix their social image with videos, blogs, tweets and the like are popping up every day, generating world wide exposure to rival the world cup (almost!). What would you be doing in BP’s situation? I’m thinking re-brand!