Comments on: Viral Campaign: The Future Of Advertising

By: ZOO: Viral Marketing | Tayz08's Blog

ZOO: Viral Marketing | Tayz08's Blog — Mon, 13 Sep 2010 22:57:55 +0000

[...] ZOO: Viral Marketing Posted on September 13, 2010 by Tayler Z http://www.digitalbuzzblog.com/viral-campaign-the-future-of-advertising/ [...]

By: Richard Kaiser

Richard Kaiser — Mon, 26 Jul 2010 14:13:44 +0000

Initial reaction: this video was pretty awesome, I thought that they should have made more noise about using print at the end…..then I had this weird feeling in my stomach….so I watched it again and noticed some weird things…

Mistakes: having a voice over while you’re big pitch “Still the most effective way to reach your target audience” is being displayed. Most people aren’t able to read + listen simultaneously, but if you are going to ignore the fact that this is probably not true for anyone who’s target is < 40 (which makes up roughly 45% of the total population)…well, then it probably makes sense to bury this in plain site.

Irony: using social media to prove that print works better…really?

By: paul

paul — Wed, 05 May 2010 22:43:17 +0000

Dick Laurie? I worked with one named that years ago, played clarinet.

I think viral campaigns are niche and targeted. I agree with Greg though, it is here to stay but really only seems to capture the younger market, 20-40, after that it seems to hold very little interest. Would the car in question be bought by that age group, I think so.
The ending was definitely old school, it could have been done much more ‘in the now’.

By: dick laurie

dick laurie — Wed, 05 May 2010 01:12:38 +0000

Brilliant. Old school media ain’t dead yet and social/digital has a role to play.

By: Greg

Greg — Wed, 05 May 2010 00:57:11 +0000

Definitely had me going there… very funny.

What’s funniest about it is the survival-mode attempt to fight the obvious paradigm shift in advertising by suggesting a mass-media approach INSTEAD of a niche approach. And “target audience”? Really?

Unless those in mass media can stop making these all-or-nothing claims as if social branding is somehow a fad that won’t last and accept the fact that their product is mass-media, they’re still doomed.

By: Emma Smith

Emma Smith — Wed, 05 May 2010 00:08:43 +0000

Very clever! I was completely outraged they were going to create an entire zoo just for PR purposes! It definitely highlights how many campaigns try so hard to be too quirky or flashy but can also become overblown and completely dissassociated with the product. In saying that, if you asked me in a week what the zoo campaign was about I might not remember its association with newspaper advertising either so… They might have just proved their own point.

By: Claus Rodgaard

Claus Rodgaard — Mon, 03 May 2010 20:36:20 +0000

Funny but I am not sure it will make more people interested in newspaper ads.

By: Aden Hepburn

Aden Hepburn — Sun, 02 May 2010 03:22:30 +0000

@MF – I think you might have missed the point?

By: mf

mf — Sat, 01 May 2010 09:21:44 +0000

Well, they did a great campaign for the “new Zoo”.
But was all the popularity ever linked to the car?

By: Aden Hepburn

Aden Hepburn — Sat, 01 May 2010 03:36:45 +0000

I must admit I was hoping they would, it would have been the perfect stunt!

By: Michelle Quillin

Michelle Quillin — Sat, 01 May 2010 03:29:08 +0000

Loved the ending! That was excellent.

Truth be told, I thought they were going to finish the zoo after all that, and put “Zebra” cars in the Zebra exhibit. Come on! Didn’t you?

Michelle Quillin for New England Multimedia & Q Web Consulting
http://twitter.com/NEMultimedia

By: Scott

Scott — Fri, 30 Apr 2010 23:23:46 +0000

Haha this is great. Half way through I couldn’t remember what the product was at all.